Monday Movers: A Closer Look at the Social Business Index
Blog Post, Social Business IntelligenceOn Fridays, The Atlantic Wire takes a look at weekly top movers in the Dachis Group Social Business Index (SBI). Each Monday, we dig a bit deeper to into ranking changes.
Taking the Black Magic out of Black Friday
Social Business IntelligenceHere at Dachis Group, we’re putting our Social Business Index (SBI) through its paces tracking hot social topics and testing for compelling output around big brands. With Black Friday looming large, we’re using it as a unique opportunity to spot trends and test the rapid insight gathering capability of the tool. From the huge volume of data we’re surfacing, we can identify trends, frequency, volume, and accurately gauge sentiment from tone and word usage. In preparation for every retailer’s favorite holiday (and one of their biggest money makers of the year), we’ve plucked a few interesting nuggets around some of the largest retailers that were hidden in the cornucopia of big data in the SBI.
Do Your Social Servicers Speak “Brand”?
Blog PostSo much thinking goes into the process, technology, and people who should be involved in the social service function, that often times, once all the logistics have been finalized, many brands forget one of the most critical parts of training – brand voice. And, as brand marketers, it’s important to balance the brand voice we’ve worked so carefully to craft with the nature of other business functions that may also be participating.
Missoni, Marketing, and Moving the Needle
Blog PostAfter months of excruciating anticipation, Target released its largest designer partnership to date. The brand also jumped 16 points in the SBI. Coincidence? Definitely not.
Dachis Group wins Dell’s #ed4good Program
Blog PostDachis Group won Dell's #ed4good program through a social media awareness campaign and brought home $10,000 for the Sustainable Food Center, a local non-profit.
Social Media for Social Good #ed4good #AUS
Blog PostAll tweets today (Thursday 10 March) between 9 am and 3 pm Central will support the cause when they include these hashtags: #ed4good #AUS.
Measure What Matters
Blog PostBrands should measure what matters and will help them to achieve their specific objectives. When businesses only pave the cowpath instead of reinventing their measurement models around social, then they will only see incremental results at best. Social is a whole new way of doing business. Just as strategies and processes will need to adapt, so will metrics.
Internal Knowledge Sharing: It Does Exist!
Blog PostSome of the companies we’ve helped have had competitive relationships between their brands. In some cases, none of the brands wanted to share successes or warn others of potential failures; internal knowledge-sharing was practically non-existent. It’s not all that surprising, given the structure of some parent company-to-portfolio company relationships. Typically, each brand has their own budget, resources, and agencies. So, it takes a vested interest on behalf of corporate to coordinate an event for all of their brands and a thoughtful framework for collaboration to encourage sharing.
Football and Social Business Game Plans
Blog PostIt’s that time of year again… Football season. Here in Texas, football reigns King. As a native Texan born and bred, you can bet that football will consume my weekend from September through February. On Friday, Texans follow high school football. Saturday, you’ll find most of us watching college football (go Longhorns!). Sunday, the TV will be on from noon ‘til ten. And, on Monday after dinner, we round out the program with some Monday Night Football. This past weekend, while watching the Cowboys (alas, another loss) I started thinking about the striking similarities between Social Business and football. Would social business teams be more effective if we thought about them the way we think about football?
Activating the Masses
Blog PostIn the past couple of years brands have scrambled to “get social.” They’ve created Facebook pages and created millions of fans, and generated tweets to thousands of followers. Their YouTube channels sometimes have thousands of subscribers. The blog is seeing steady traffic. Great! They really get it, right? Sure they do, until someone asks what all the fans and followers mean… What’s the point? Many brands get caught up in increasing their fan and follower count. They forget that without some higher purpose, there really isn’t a point. In addition to building a network of enthusiasts, companies need to think about what’s in it for their fans.