Football and Social Business Game Plans
Blog PostIt’s that time of year again… Football season. Here in Texas, football reigns King. As a native Texan born and bred, you can bet that football will consume my weekend from September through February. On Friday, Texans follow high school football. Saturday, you’ll find most of us watching college football (go Longhorns!). Sunday, the TV will be on from noon ‘til ten. And, on Monday after dinner, we round out the program with some Monday Night Football. This past weekend, while watching the Cowboys (alas, another loss) I started thinking about the striking similarities between Social Business and football. Would social business teams be more effective if we thought about them the way we think about football?
Activating the Masses
Blog PostIn the past couple of years brands have scrambled to “get social.” They’ve created Facebook pages and created millions of fans, and generated tweets to thousands of followers. Their YouTube channels sometimes have thousands of subscribers. The blog is seeing steady traffic. Great! They really get it, right? Sure they do, until someone asks what all the fans and followers mean… What’s the point? Many brands get caught up in increasing their fan and follower count. They forget that without some higher purpose, there really isn’t a point. In addition to building a network of enthusiasts, companies need to think about what’s in it for their fans.
Thinking Beyond The Usual Suspects
Blog PostA few weeks ago, my colleague, Caroline Dangson, wrote about when to outsource social media responsibilities. Many companies outsource large portions, if not all, of their social programs to their agencies. Outsourcing happens for a few reasons, with the lack of internal resources and expertise being at the top of that list. However, as Caroline points out, companies should make the right investments in-house to maximize the return on their investment in social programs.
Give Them Some Guidance!
Blog PostSocial tools are used for a number of business reasons; to promote a brand, improve reputation, increase engagement, encourage advocacy, and recruit, retain, and nurture relationships. Not only that, they are accessible 24/7. Just because we can use social tools any time, should we use them all the time?