(2 posts)

A few weeks ago, my colleague, Caroline Dangson, wrote about when to outsource social media responsibilities. Many companies outsource large portions, if not all, of their social programs to their agencies. Outsourcing happens for a few reasons, with the lack of internal resources and expertise being at the top of that list. However, as Caroline points out, companies should make the right investments in-house to maximize the return on their investment in social programs.

Social tools are used for a number of business reasons; to promote a brand, improve reputation, increase engagement, encourage advocacy, and recruit, retain, and nurture relationships. Not only that, they are accessible 24/7. Just because we can use social tools any time, should we use them all the time?