Fans and Followers; Apples and Oranges?
“Think of it like a nutrition label”
I keep hearing this come up… with respect to LEED certification on buildings, Wal-Mart’s sustainability index, and several other newsworthy scoring systems of late.
Is a nutrition label the ultimate scorecard?
What’s interesting about nutrition labels is that they present several numbers– everything isn’t added up into a single grade or score. In today’s business world, there’s a tendency to add everything up, particularly when it comes to incorporating social media metrics as KPIs.
This is a trap!
