Kate Niederhoffer (3 posts)

Awaiting Igon Valuation

Posted on November 20th, 2009 By Kate Niederhoffer

In Steven Pinker’s eloquent review of Gladwell’s new collection of essays, he coins a new calamity – “the Igon Value Problem,” mocking Gladwell for his misunderstanding/misspelling of the term “eigenvalue” as igon value. The Problem, as defined by Pinker is,
when a writer’s education on a topic consists in interviewing an expert, he is apt to [...]

Three Masquerades of Metrics

Posted on November 3rd, 2009 By Kate Niederhoffer

There are three major opportunities that could help unlock the value of conversations and other social interactions. But first, we have to overcome some very basic human tendencies: the ease of counts, the shine of the surface, and the convenience of snapshots. We need to abandon some traditional standards and stop forcing social data into shapes and sizes that work for other media measurement. Tomorrow is about patterns, depth, and dynamic metrics.

Social Should Imply Specificity

Posted on October 7th, 2009 By Kate Niederhoffer

There’s an inherent problem with the word social. Not “social media” or “social business.” Just social. The problem is, it doesn’t incorporate any sense of specificity to it. People are left to think that all things social are massive connectivity festivals. Really, being social is about connecting with sensible, specific others, typically, for specific reasons.

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