I love bingo. I love sitting for formal dinners. I love unpacking my suitcase in one place and, visiting six. I love breakfast buffets. I love being isolated in an ocean with no land in sight.
I am a cruiser.
I am also a marketer.
Slightly adapting Gandhi’s famous words, I would assert, Gen Y will fuel the change we are in the world; particularly in the world of business. I’m not alone in my feeling – 82% of Gen Y worldwide believe “[Our] generation has the power to change the world” (EURO RSCG). Such optimism, I understand, is characteristic of many generations before us, and their contributions to the world of business should not be underestimated. However, now it is Gen Y’s time to shine and we are introducing new expectations and skills to the workplace. Our general drive to learn, rejection of the status quo, and desire to connect, if enthusiastically embraced by businesses, will fuel the cultural and systematic changes fundamental for businesses to become more social businesses.
Margery Lynn is a Social Business Consultant based in Singapore leading the expansion of Headshift | Dachis Group in Southeast Asia.