We’re off to a great 2010 and hope you are as well. Over the past two years, Dachis Group has been putting pieces in place to help companies make Social Business Design a reality. I’d like to think we make a little bit of progress towards that goal every day, but today is not one of those days.
This post is intended as a collection of loose notes and thoughts, really. I haven’t had enough time since the end of SXSW to step back and take time to reflect, but now that a fortnight has passed since the opening day, publish or perish. Your loose thoughts in response are welcome as well, naturally.
Is it real or is it Memorex?
Remember widgets? In the early days of corporate social media (i.e. 2005 – 2006), widgets were all the rage. They were light and viral; the minimal effort to support them post-lauch made them more attractive to brands than blogs or podcasts.
We’re just about a week away from hosting the Dachis Group Social Business Summit in Austin. It’s the first in a series of three events being held in each of our company’s geographies. If you’re going to be attending, I’m excited as you are about the day. Otherwise – see you online; let’s congregate around the hashtag #SBS2010.
I spoke at a conference earlier this morning in Dublin, The Digital Festival. At a different point in social media history, I’d be liveblogging notes from these sessions. Today, there’s no need. So what happened to liveblogging?
Companies must implement policy to manage social media participation and let’s face it – the devil is in the details.
Not too long ago there was a marketer, who was obsessively focused on “the next big thing” and spent a great deal of his budget on the latest fads; his only ambition was to be written up in Ad Age and Brandweek. He did not care for sales spreadsheets and customer databases did not interest him; the only thing that really interested him was to focus on the next brand campaign…
A year from now, we’re going to look back on what happened this year and declare that it was finally the “year of mobile.”
As we wrap up 2009, I want to highlight some areas where our business will be focused in 2010. I could position these as predictions, but then I’d be stacking the deck because I know they’re already going to happen.
