Findability or Serendipity?
Blog PostBeing found is about the serendipitous moment when brand presence aligns with the interest or intent of a customer. Brands like Coca-Cola, McDonald’s and more recently, Procter & Gamble announced a shift in marketing as result of findability, digital efficiency and social. Brands like these are optimizing budgets, strategy and performance for social.
Facebook f8: Check for signal strength
Blog PostMany of the changes coming to Facebook can be understood by the concept of signal strength.
Facebook f8: a to-do list for marketers
Blog PostThe essential details from f8 that marketers need to prepare for today and over the next quarter.
Facebook for Marketers
Blog PostIs Facebook a destination for performance marketing or a place for brand marketing? I think the question can be answered by the point of view the marketer has of the platform. Do you believe Facebook is about connections or conversations?
Capturing “It” at SXSW
Blog PostSXSW Interactive (SXSWi) has grown to be my favorite event for professional development. Each year the loose ties of social relationships are rekindled with the serendipitous experiences and conversations that bloom in Austin each Spring. I was first exposed to SXSW in 2000 through the music and coding energy of my colleagues at Arthouse. The
How are you measuring your social media game?
Blog PostI recently presented on the topic of social media measurement recently at two great social media camps. As part of my talks, I discussed the role of scorecards in approach. What's your system for scoring your social business?
Balancing Brand and Supporting Personalities
Blog PostThis was a eventful week for brands in social media. Personalities representing brands were in the spotlight for entertaining us in Social Media Marketing and helping us in Social Media Servicing.
Solving your Measurement Cube
Blog PostClarity comes from interesting sources. My clarity comes from my tinkering with a snake cube – a simple 3x3x3 wooden cube chain. How are your puzzle skills?