Creatives in Interactive Social Media: How in the hell are we supposed to know everything?
The Great Splintering
Watch an early episode of Mad Men and marvel at the poor lads (and occasional lass) trying to wrap their minds around television and print. It’s cute. Now, fast-forward to the age of socially-driven, digital interactive experiences. Shield your eyes as the design department fractures into dozens of specific and overlapping disciplines. A [...]
