Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Facebook as a Public Company: The Impact To Business
Blog PostBy this time next week, Facebook should have had its successful debut as a public company. With this highly anticipated event concluded, we’ll get a sense of the market’s true estimate of what the company is worth in terms of its long term prospects to create genuine value for investors. By all accounts, the IPO
Word of Mouth Marketing: Not Free or Easily Communicated
Blog PostLast week in Austin, WordOfMouth.org hosted a one-day Crash Course for marketers. The conference featured over 30 different courses on word of mouth marketingled by brands, practitioners, and strategists. Lots of great lessons and case studies were shared, making for a really informative day. My two biggest takeaways? Lesson #1: Word of mouth
Showing Up to Share: From Fear to Fun
Blog Post, Enterprise 2.0During the 1990s, a recession gave rise to a series of popular belt-tightening management edicts that consultants vowed would bring our economy back from the brink by establishing predictable revenue streams and operational efficiencies. Management gurus such as Michael Hammer led the charge with his audacious howl writing in the Harvard Business Review, “Don’t automate!
Social Workplace Conference London – 24 May 2012
Enterprise 2.0, Events, The Connected CompanyCrexia is organising the second Social Workplace Conference next week, Thursday 24th of May 2012 in London. My colleague Lee Bryant (@leebryant) and I (@leeprovoost) participated as a speaker and panellist last year and this week I’ll be joining a panel session where we will be discussing the challenges to developing a Social Business Strategy.
Four Simple Measures of Social Success (that even your CMO will understand)
Blog PostIf you’re a social media manager, this scenario might be familiar: A company partner comes to your desk with a request to do something through social media. It may be as fully-formed as, “Hey this new campaign has a Facebook app, here you go!” or more nebulous like, “I want to use social media to
Employee Advocacy: The Untapped Social Business Resource
Blog PostThere is a heavy focus on advocacy in social business circles these days. Why is advocacy important? How do you find advocates? What do you do with advocates once you’ve found them? How do you measure the value of advocacy? The hunger for advocacy is driven by the dawning understanding that the best way to transform
Dachis Group London Launches Social Business Fundamentals
Enterprise 2.0, Events, The Connected CompanyDachis Group London is launching a new series of monthly events called “Social Business Fundamentals”. The aim of the events is to arm practitioners with the latest insights into the challenges that organisations face on their journey to becoming Social Businesses. Each event will tackle a core topic, challenge or idea related to this developing
Getting to Effective Social Business Results: Applying Culture Change
Blog PostLet’s face it. Social media is something that most of us now use extensively in our personal lives but that most of us still use significantly less at work. A wide variety of data clearly shows that companies are bringing up the rear. Those currently engaged in social business initiatives today are well aware that
Sharing “Social Business By Design” #SBBD
Blog PostToday is the official publication date of Social Business By Design. It’s been a whirlwind three-year journey from the original blog post that introduced the world to “social business” to a full book describing how to make strategy and tactics succeed. If you’re starting on your social business journey, this book will provide you with a roadmap
Announcing Social Business By Design: The Strategic Guide to Enterprise Social Media
Blog PostOur new business strategy book has just been published by Jossey-Bass this week and is now available in print and e-book online. It will also be in bookstores near you — depending on your specific locale — within the coming weeks. Co-authored by myself and Dachis Group Chief Strategy Officer Peter Kim, we have carefully