Do You Want to Succeed or Survive?
Several shark species need to keep on swimming, otherwise they die. Does this hold true for companies as well? If you “stop swimming” will it cause the death of a company, as it will do for a shark?
Several shark species need to keep on swimming, otherwise they die. Does this hold true for companies as well? If you “stop swimming” will it cause the death of a company, as it will do for a shark?
Last night I attended one of the Social Media Week events, Show Me the Money: Where’s the ROI in Social Media?, a panel discussion organised by Chinwag and hosted by Sun. The discussion, chaired by Andrew Gerrard, included Robin Grant from We Are Social, Luke Brynley-Jones of Our Social Times, Marshal Manson from Edelman, and Mark Rogers of Market Sentinel.
A lot of people are dreaming about driving a Ferrari one day, unfortunately only a few are privileged. So what do you do if you are a car nut? You start with a Fiat Grande Punto, later on upgrade to an Alfa Romeo, when you get that promotion you go for a second hand Maserati and maybe one day you’ll have budget enough to buy that Ferrari.
I wrote about The Personal Enterprise earlier. It is a term that has been around for a while, but which is coming in to its own with Social Business Design as a foundation that helps answer a lot of the questions that the original concept left open.
One of the first things you learn at university in your first year of computer science is data normalisation. I don’t know about the other people out there, but I found it such an utterly boring course. Mankind has such an obsession with categorising every single piece of data that this behaviour is crammed into the minds of naïve and unknowing computer science students, just fresh from high school.
Apple makes beautiful, elegant, simple to use, powerful hardware and software/services. This is obvious to almost anyone and yes, incase you were wondering or had a doubt, I am a biased unabashed Apple fan.
Common wisdom says that being a large company in a regulated industry somewhat forfeits your ability to conduct business in a social manner. There are just too many rules; it’s just too risky. Right? There is some truth to this belief, but we think there are several ways to engage. Think of social engagement in phases, balanced by the risk and reward of each.
As social tools become mainstream within organisations, inevitably businesses and users and going to have to deal with multiple platforms. A classic example would be the co-existance of a niche tool (such as a blog or wiki application) with a more complete social platform (such as Jive, Connections or SharePoint).
“Why don’t they understand that social media can help us work more efficiently? Those stupid corporate drones! I want to get it more widespread in the organisation but every time I hit this frustrating wall!”
Top performers need to learn quickly to advance their careers. It’s no longer acceptable to wait for our next performance review, often months away, to get critical insights on how we can improve. Managers often forget about important advice and it’s usually too late to do anything concrete about what we do hear!