Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Serendipity Happens… to Deliver Million$
Blog PostAs the world turns… social, expect to be surprised by the fruits of serendipity. When large workforces embrace working socially, or as I love to call it – in “socialworking” mode, they discover new ways of solving problems and creating opportunities. Insights are revealed in the fluid web of connections and sharing. We’ve seen a dramatic mood swing toward all things social this year. Even the naysayers have been touting the benefits of working socially recently.
Berlin: Social Business Workshop
Blog PostInterested in talking social business in Berlin on 27 October 2011?
Paradigm Shift for Brands on Facebook?
Blog PostA couple of years ago I wrote a post about how consumers and brands are friends on Facebook. The new Facebook changes reinforce this frame. It’s now more important then ever for brands to cultivate meaningful relationships with consumers. The new Facebook user Profile, Timeline, provides brands with an amazing opportunity to incorporate themselves into the fabric of consumers’ digital lives.
Social Business Moves to Workflow, Manufacturing, and Money
Blog PostI receive e-mail frequently from PR people promoting the latest IT tools and new Web applications. These days a common thread I see is the addition of social features to software to make it easier for users to share information and collaborate with others. Personally, I believe it's largely beneficial to 1) find ways to take advantage of the social graphs that users have been building in recent years, and 2) add the techniques and channels of the social world to make traditional software more effective and usable in general.
How to plan for Twitter media
Blog PostBrands must plan for Twitter media integration to maximize advertising investments.
Facebook is giving users means, motive, and opportunity. What are you going to do next?
Blog PostIt wasn’t that long ago I was presenting an introduction to social media and warned people that Facebook wasn’t something you could approach with a one off strategy for their organisation. Not just because a Facebook presence requires constant gardening (and like any social channel it does), but because Facebook is a constantly evolving entity. However, the current wave of changes announced at Facebook’s F8 conference are something significant and quite exciting.
Connecting Employees to Social Media: New Possibilities
Blog PostRecently I've been exploring the best ways for companies to establish their workers successfully in the use of social media, both internally and externally to their organizations. Driving adoption and effective uptake of social tools varies rather widely in how easy and quickly it is to for a given business to realize. For example, this process is the most challenging for regulated industries as I deconstructed at length on ZDNet this week. Yet it's the same issue for all firms: How do we quickly and effectively deal with issues surrounding risk, control, and trust so that we can get to the good part and reap the rewards of social media engagement?
Facebook f8: Check for signal strength
Blog PostMany of the changes coming to Facebook can be understood by the concept of signal strength.
Facebook f8: a to-do list for marketers
Blog PostThe essential details from f8 that marketers need to prepare for today and over the next quarter.
f8 brings richer vocabulary to social apps
Blog PostPrior to f8 the only verb we had was "Like" which was widely embraced yet not very expressive. That's all changed now and we've got the entire dictionary at our disposal as we enter the age of expressive apps.
