Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Missoni, Marketing, and Moving the Needle
Blog PostAfter months of excruciating anticipation, Target released its largest designer partnership to date. The brand also jumped 16 points in the SBI. Coincidence? Definitely not.
Mixing Brands and Experiences; ACL Festival
Blog PostAnyone who can survive difficult parking, shuttle buses, lots of walking, scorching sun, and rain must value the experience of a large music festival. With over 70,000 people out to experience the Austin City Limits Festival, it's a fantastic opportunity for brands to be associated with memorable experiences. The opportunity goes far beyond just getting your company's name in the program and at the top of the stage. At this year's festival I was able to get a behind-the-scenes look at some interesting things that Dell had created.
Austin City Limits and Performance Brand Marketing
Blog PostThe launch of the Social Business Index (SBI) was exciting enough last week; add in my first ever Austin City Limits, and you have a giant ball of awesome in a seven-day span. The fact that they occurred in the same week aren't the only things that these two events have in common, though. I was actually witnessing the Spring of performance brand marketing and the Winter of the massive, blind brand sponsorship.
The Power of People #et11
Blog PostLast week at ExactTarget Connections 2011, I delivered this presentation to kick off the final day of the conference.
A Social Business Index Round-Up
Blog PostBy now many of my colleagues and a decent part of the tech press has had a chance to kick the tires and post their points of view on the grand opening of our new Social Business Index (SBI). For those that haven’t heard much about it yet, I’ll go through their useful contributions below.
Performance Brand Marketing and Facebook
Blog PostWe’re living in amazing times as digital marketers. Never-before has the world seen an opportunity such as this. The day where digital has audience and data at massive scale is here. Facebook with its 750+ million active users can deliver a Super Bowl commercial size audience on any given day. Twitter with its 350 billion tweets per day is a goldmine of data. It’s all coming together. The rich and transparent data creates an opportunity to uncover insight; the two way conversations that are being had by brands via social channels create an opportunity for a learning and feedback loop; couple these with market feedback and there is an opportunity to develop a closed loop ROI system that enables us to shift the conversation from brand marketing to Performance Brand Marketing.
The Social Business Index is open
Blog PostThe Social Business Index tracks the performance of the most socially engaged global businesses, providing real-time ranking, analysis and benchmarking. It covers companies’ social business initiatives on Twitter, Facebook, YouTube, blogs, message boards, forums and other platforms, tracking behaviours that can provide evidence for real business KPIs, and ultimately ROI. Currently, it tracks over 26,000 brands from over 20,000 companies, including over 100 million social accounts worldwide, but this is growing all the time.
Social Media Measurement: This time for realz
Blog PostOrganizations are shifting their interest from what others say about them to the efficacy of their own actions, executed in their own social accounts. We've devised a way to measure those actions, available via our Social Business Index, a ranking and analysis of social business adoption and performance.
Social Business Index: Bringing the Left Brain into Social Business
Blog PostIt's time to bring more left-brain, analytic thinking into social business.