Remember widgets? In the early days of corporate social media (i.e. 2005 – 2006), widgets were all the rage. They were light and viral; the minimal effort to support them post-lauch made them more attractive to brands than blogs or podcasts.
Our Social Business Summit on March 18 is starting to come together nicely, with some great participants and sponsors joining up to make it a great day. With only 100 places available in total, I would urge you to sign up sooner rather than later. Also, if you are in the USA or Australia, there is still time to sign up for those summits too.
We’re just about a week away from hosting the Dachis Group Social Business Summit in Austin. It’s the first in a series of three events being held in each of our company’s geographies. If you’re going to be attending, I’m excited as you are about the day. Otherwise – see you online; let’s congregate around the hashtag #SBS2010.
For too long – over six hundred years, to be exact – business has depended on de-socializing people. The invention and forced implementation of central currency was designed to prevent peer-to-peer transactions, and refocus commerce on paying up to a treasury rather than paying out to people. The invention and legal enforcement of the chartered monopoly (what we now think of as the “corporation”), turned craftspeople and businesspeople into employees.
Jackie Huba is a Principal at Ant’s Eye View, and author of Citizen Marketers: When People Are The Message will be speaking at the Dachis Group Social Business Summit 2010 in Austin, Texas. She will be speaking on Engaging The One Percenters: Twitterers, Bloggers and Facebookers Who Influence Opinions About You. We had the opportunity to ask Jackie a few questions about her upcoming talk.
I spoke at a conference earlier this morning in Dublin, The Digital Festival. At a different point in social media history, I’d be liveblogging notes from these sessions. Today, there’s no need. So what happened to liveblogging?
Fifteen years ago, when coming up with the business thesis for Razorfish, a company I co-founded, we used to say “everything that can be digital, will be.” Now, over a decade later, we can look back and see that immense change the digital revolution has brought to our lives.
“Clients usually ask us how they can drill that hole in the wall. As consultants we are obsessed with finding the best drill that does it in the fastest and most cost-effective way. Sadly, we often forget to ask the client why he or she needs that hole in the first place.” (coaching advice from a VP in my previous company)
Adding fuel to our growing Social Business Design practice, I’m pleased to announce that we have added several new consultants and associates to our North American team led by Managing Director Peter Kim. We are lucky to welcome Caroline Dangson, Cynthia Pflaum, Tom Cummings, Bryan Kotlyar, Kate Rush Sheehy and Amanda Johnson all who bring exceptional analytical, research, and programatic development skills to our consulting and operations teams and come to us from respected firms including: Forrester Research, IDC, and Yankee Group. These additions enable us to better service our expanding client base enabling them to move forward to become more socially calibrated, collaborative, connected organizations.
My former employer, the BBC, has issued new guidelines for the official use of third party social networking and micro-blogging services. The new guidelines should not be confused with the guidelines issued several years ago on the personal use of blogging and social networking sites by BBC staff but instead are intended to cover official, albeit non-contractual, BBC activities on third party websites.