Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Charlene Li on Open Leadership
Blog PostLast week I discussed the updates to Groundswell and I'd be remiss if I didn't highlight the continuing work of co-author Charlene Li. Charlene has been a trusted advisor to marketing leaders for over a decade, helping make sense of search and portals in the early days and then building awareness and understanding of social media.
Take your SharePoint implementation to the next level
Blog PostAmong Social Business and E2.0 practitioners, there has been some debate about whether or not Microsoft’s SharePoint product is (or can be used as) an E2.0 solution. Regardless, within the world of social tools, SharePoint is impossible to ignore, and for as long as IT departments are able to dictate to their business organisation the tools that must be used, it will continue to be a major market segment.
Three slides of social media history
Blog PostSharing a few slides here from my SXSW session earlier this year. I feel like an internet historian of sorts, since I started tracking social media examples back in 2005 and then published a huge list in 2008.
Groundswell and social business: moving towards maturity
Blog PostYesterday I covered general updates to Groundswell and specifics around Twitter. The other major update to Groundswell focuses on attaining social maturity and provides a model where companies can self-identify and determine what's needed to progress further.
The Groundswell rises again
Blog PostForrester Research releases an update today to Groundswell. I dive deeper into the content with co-author Josh Bernoff.
Aric Wood named Chief Operating Officer of Dachis Group
Blog PostI’m thrilled to announce that effective today, Aric Wood assumes the role of Chief Operating Officer at Dachis Group. Aric was formerly CEO of XPLANE | Dachis Group and brings experience from Intuit, ePinions, and Bain, as well as a Harvard MBA to our management team. He’s based in Portland and solidifies our West Coast
Panel recap: Making Sense of Social Business
Blog PostHere's a recap from a discussion I participated in last week in New York. Visit the Dachis Group Events page to learn more about where we'll be in the near future to engage with you in person.
Regression to the mean
Blog PostAfter starting the season 0-6, the Boston Red Sox are now seven games over .500 and in first place within the American League East. To the relief of Boston fans and the chagrin of Yankees fans, the statistics principle of regression to the mean comes into play. Boston wasn’t going to lose them all this
What Counts When Counting Fans
Blog PostSocial thought leaders have formed a consensus around fan counting: don't do it. The argument: if you measure what you manage, and you are only measuring fan counts, then you might rely on short term acquisition tactics that fail to result in long term engagement. And yet we hear every day that while a Social Strategy Director is focused on engagement, the Senior VP or CMO and even members of the board want to understand the plan to reach higher fan and follower acquisition benchmarks.
Social business requires a holistic point of view
Blog PostThe core elements of social business explained.