Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Thinking strategically about RFPs
Blog PostRFPs can be used as an effective tool to assist purchasing decisions. But they're often not used as part of a strategic approach.
Bridging the physical barrier: QR Codes, NFC & AR
Blog PostQR Codes, Semacodes and other similar technologies are a very tricky topic to address, they're also subject to quite intense waves of hype that repeat themselves every few years. The hype in this case isn't completely unfounded, because creating the connection between the physical and digital worlds is something everyone is aiming for, and something that will be able to trigger huge changes in the manipulation, usage and interaction with services and people.
Social Media’s Growing Impact on the Top Global Brands
Blog PostDue to the downturn in the economy and the rippling shifts in consumer priorities, companies must be more aware of the multiple primary forces that influence a brand’s power. Business is rapidly changing, but the principles of powerful brands still stay the same. Interbrand is the world’s largest brand consultancy that annually ranks brands according to the financial performance of the branded products or services, the role of brand in the purchase decision process, and the strength of the brand. Interbrand’s brand strength components have undergone an update for 2010 to better reflect the factors that are reshaping the marketplace. These factors now include proliferation of social media, which underlines the growth of social media over the last couple years.
Forward With Ford
Blog Post, The Connected CompanyI spent a couple of days last week with Ford in Dearborn as part of an event for the social press/media. In hindsight, it's difficult to imagine another company that could pull off what Ford did.
Twitter profile optimization: How the most fortunate brands stack up
Blog PostHave you looked at your Twitter profile lately? How’s it looking? Good? Bad? Ugly? If you’re feeling good about your profile, great! If you fall more in the bad or ugly camp: have you covered the basics? You see, the beauty of Twitter is its simplicity. There’s not a lot of room to make mistakes in terms of optimizing your profile. If you’re having trouble getting started, the following to-do list should get you well on your way to establishing the essentials.
2011 London Social Business Summit
Blog PostThe London Social Business Summit was blessed by beautiful sunshine, giving the rooftop venue at the Imagination Gallery a lovely atmosphere for a day of fascinating talks. Dachis Group Founder, Chairman, and Chief Executive Officer, Jeff Dachis, kicked off with a typically humble introduction and then we went straight into two heavy-weight thinkers to frame the day. JP Rangaswami, Salesforce.com Chief Scientist, launched into one of his trademark thought-inspiring talks about natural patterns of life and work, and how we are learning to cope with increasing pace of change in work, life, technology, and society. Following on perfectly, Author of The Power of Pull, John Hagel put these trends into a macro-economic and business context and made some great observations about how this helps us think about change.
2011 Singapore Social Business Summit
Blog PostThe final Summit in our global series, convened in Singapore, was also our first in the Asian region. Notwithstanding the cultural diversity of the region, the high levels of social media usage in personal computing could not be undervalued when preparing the agenda for the Summit, while engaging business with the range of opportunities that could be afforded by integrating these behaviours.
What Basic Friendship Rules Can Teach You about Community Management
Blog PostWhen called upon to explain what it takes to be a good community manager, I often feel like I’m writing a children’s book on how to be a good friend. Truly, good community management is not difficult to figure out, but many people are intimidated by the new avenues of communication in social media and
2011 Sydney Social Business Summit
Blog PostFor the last two years, the Dachis Group has held a curated series of events around the world on the topic of Social Business, known as the Social Business Summit. We believe that helping organizations explore the relevant issues on this increasingly vital topic will help provide the background and insight to make decisions on acting on Social Business simpler and easier. As I explored recently in our Social Business series for CIOs, while social media is very much a full spectrum, company-wide activity, it will be business leaders that will provide the support to make it happen. So everyone can benefit from the information, we are releasing the 2011 Sydney Social Business Summit videos and presentation slides in their entirety. This opens up the leading-edge knowledge and experience assembled that day in a way that is very "Social Business" in nature.
How Will Brands Deal with New Top Level Domains?
Blog PostIn case you haven't heard, the Internet Corporation for Assigned Names and Numbers (ICANN) has approved a vast expansion of the top-level domains (TLD's) on the internet. Top-level domains are the last things on the end of the URL such as .com, .net, and .org. We've seen some expansion before with the addition of a few other TLD's such as .mobi and .jobs that were going to send shockwaves through the internet, but they never really did. Websites can easily tell if you're coming from a mobile device, or iPad so it turns out there is no real need for a separate domain for mobile. Despite the new .jobs TLD nobody has been able to oust the biggest job boards on the internet such as monster.com or indeed.com.
