Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
101 Examples of Social Business ROI
Blog PostA few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry’s evolution, it was the best of what was around (and still might be). Now that initiatives have been in market,
Launch of Social Performance Monitor
Blog PostToday we’re excited to launch a new service that helps global brands incorporate social into their return on marketing investment calculations. Social Performance Monitor (SPM) is our third app built on our big data analytics platform, and our first subscription service, following the Social Business Index and Social Portfolio Insight launched in late 2011. Here’s
Monday Movers: A Closer Look at the Social Business Index
Blog PostThis article was co-authored by Ellen Westcott and Ahmed Khamash. On Fridays, the Atlantic Wire takes a look at weekly top movers in the Dachis Group Social Business Index. Each Monday, we dig a bit deeper to into ranking changes. This week The Atlantic Wire discussed shifts in the SBI score from NBC Universal, Nike, and BMW. However,
Buzz of the Week // Jan. 2 – Jan 6
Blog PostWelcome to this week’s edition of Archrival | Dachis Group Presents: Buzz of the Week. Here in Lincoln, Nebraska, there’s nothing we love more than to watch our border-rival Iowa come up with creative ways of proving their relevancy and this week, they just might have outdone themselves. Oh, and it turns out that porcupines,
How To: 2012 Social Program Planning
Blog PostNow that the NYE champagne has been emptied and your resolution resolve is already dissolving faster than an Alka-Seltzer, let’s look forward to 2012 and identify some steps for planning your brand’s social program calendar. At a high level, we want to assess a) the business objective(s) for the year, b) what those objective(s) translate into for
Buzz of the Week // Dec. 26 – Dec. 30
Blog PostWell, amigos, it’s the final workday of the year which means the majority of you are probably spending today in sweatpants while parked in front of your Xbox or PS3 chewing up whatever’s left of your PTO hours.
Social Media is a Digital Stage
Blog PostWhen trying to help a brand engage in the social media world a good way to approach it is the same way someone would approach a stand-up comedy performance. From my personal experience of attempting stand-up on several occasions and concepting social media applications on a daily basis, I have been able to see a
#OccupyEnterprise and Start your own Revolution
The Connected CompanyRegimes crumbled, cities burned, young revolutionaries rejoiced. And in the rush of those events, we felt we were part of it. That finally, within our lifetimes, people could use their mass and will to effect dramatic changes in the lives of ordinary people. It's important to remember that every revolutionary event began with a belief and a person who believed passionately enough to make it happen.
Social Media is a Digital Stage
Blog PostWhen trying to help a brand engage in the social media world a good way to approach it is the same way someone would approach a stand-up comedy performance.
Social Landscape Review: Q4 2011
Blog PostHere we go; the big 2011 wrap-up of changes to the social landscape. Dive in, remember, and look forward to 2012, as this year has been one filled with massive changes to the space, and the next promises to be just as big. For the rest of the year, check out Q1, Q2, and Q3. Enjoy!