Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Lord of the Likes: Taming the Feral Community
Blog PostWhile working on a recent project, I was asked to step in to a branded Facebook community that already had a very active following. Problem was, the brand presence up to that point was minimal and the community resembled something from William Golding’s Lord of the Flies. Due to the lack of an official brand voice, a group of extremely engaged advocates rose to power. Though their participation and assistance was appreciated, there was a clear need for an official presence in the community.
More Serendipitous Social Upside Vignettes
Blog PostContinuing with my series on unexpected windfalls and other business benefits realized from socialworking, here are two more examples. I need to anonymize these to protect the member companies. One is a large retailer, the other is a large life sciences multi-national. Social Delivers the Goods We’ve all had that experience when we waited for
Change is changing
Blog Post, The Connected CompanyChange is accelerating, to the point where it will soon be nearly continuous. Periods of sustained competitive advantage are getting shorter, and there are a host of studies that confirm that this. It’s not just something that is happening in technology, either. It’s happening in every industry. We need to change the way we think about change.
Listening: make the effort
Blog PostLike many other evolutionary adaptations, we’ve all evolved to look like good listeners-- in life, to give off the cue we’re available for emotional support, and in marketing, to show executives and/or the public, we’re aware of what’s being said about us and/or our brands. Problem is, in marketing, as in life, many of us are not good listeners.
Do Your Social Servicers Speak “Brand”?
Blog PostSo much thinking goes into the process, technology, and people who should be involved in the social service function, that often times, once all the logistics have been finalized, many brands forget one of the most critical parts of training – brand voice. And, as brand marketers, it’s important to balance the brand voice we’ve worked so carefully to craft with the nature of other business functions that may also be participating.
How Gen Y Want to Learn
Blog PostHow would you create your ideal learning experience for work-related learning? What would it look like, where would you be? Who would you be with? How long would it last for? Would you be creating anything, interacting with anyone, discussing, reflecting, listening, watching, experiencing?
Defining Social Business Design
Blog PostOn Tuesday morning I presented at the Get Social Roadshow in Cardiff under the title of “Social Business Design in Business Today.” The bulk of the conversation was around examples and case studies of good social business design. Starbucks, RedBull and RPC all featured.
How valuable is your engagement?
Blog PostIs the metric of engagement used so frequently in social media that its meaning has become blurred?
“Calling All Curves” – Connecting Women Around the World with Facebook and Levi’s Custom Fit Events
Blog PostDachis Group created a Facebook experience to support the Levi's Curve ID campaign and its 85+ unique, worldwide events.
Social Landscape Review: Q3 2011
Blog PostNow that we've had some time to absorb the changes in the space during Q3, let's take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project what will have the most impact for Q4 of 2011. In a sentence, Facebook's f8 developer conference contained more sweeping changes to the largest social platform (now 800 million users) since its launch in 2004.
