Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Attributes of a Socially Optimized Business
Blog PostWhere are you on the course from Start to Social?
Social Media Mythbusters
Blog PostLast week I was at Web 2.0 Expo in New York, discussing myths in social media.
Marketing beyond Likes and Tweets: the case for Trend School
Blog PostYouth marketing is one of those disciplines that seems to be perpetually plagued by a litany of common misconceptions, the most egregious of which is that in order to engage the youth consumer all a brand needs to do is start a Facebook page and then supplement it with an occasional Tweet.
A framework for building advocacy
Blog PostBuild business value by creating culture, compelling communication, uniting around ideas, and activating advocates.
The Sabermetrics of Social: A Weapon of Mass Disruption
Blog PostIn order to unleash the power of the tool, you need to get in there, ensure your brand is pulling from all your social sources and start looking for significant patterns.
The Disruptive Shifts: Calling Out Social Business Amongst Mobile, Cloud, Consumerization, and Big Data
Blog PostThere’s a sense of profound change in the air in the large companies I speak to these days. The rapidly changing consumer technology world, along with a huge helping hand from the Web, is fundamentally changing how business gets done. Most of us have either witnessed this or have read it the press. We see
5 Ways to Disengage your Workforce
Blog PostWe’re constantly reading about strategies to enable adoption, effective methods to engage staff, and lots of ways on how to become a social business. So – I figured it was time to address these perspectives through a different set of lens – the antithesis lens. Now, I’m optimistically confident that managers do not go to work with the intention of disengaging their workforce, however, if you can relate to any of the statements below it may be time to review your practises.
The Sniff Test
Blog PostAt Dachis Group, we have a framework for developing branded experiences that are social by design, and we leverage it every single time we concept one of our programs.
The Microblogging Maturity Model (MMM)
Blog PostAlmost every modern organization has experienced it by now. Perhaps it was someone who signed up on Yammer two years ago and invited everyone to join. Maybe it was a corporate-wide implementation of Jive, Socialcast, or IBM Connections? At some point, the microblog was introduced. After seeing a few of these launches over time, it becomes apparent that there are elements of sociology and group identity at play. Each microblogging community seems to go through a series of distinct phases as it matures into a full realized and functioning group. Each step in maturity adds exponential value to the organization, so there is tremendous value in moving through the stages as quickly as possible.
Serendipity Happens… to Deliver Million$
Blog PostAs the world turns… social, expect to be surprised by the fruits of serendipity. When large workforces embrace working socially, or as I love to call it – in “socialworking” mode, they discover new ways of solving problems and creating opportunities. Insights are revealed in the fluid web of connections and sharing. We’ve seen a dramatic mood swing toward all things social this year. Even the naysayers have been touting the benefits of working socially recently.