Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
How Will Brands Deal with New Top Level Domains?
Blog PostIn case you haven't heard, the Internet Corporation for Assigned Names and Numbers (ICANN) has approved a vast expansion of the top-level domains (TLD's) on the internet. Top-level domains are the last things on the end of the URL such as .com, .net, and .org. We've seen some expansion before with the addition of a few other TLD's such as .mobi and .jobs that were going to send shockwaves through the internet, but they never really did. Websites can easily tell if you're coming from a mobile device, or iPad so it turns out there is no real need for a separate domain for mobile. Despite the new .jobs TLD nobody has been able to oust the biggest job boards on the internet such as monster.com or indeed.com.
Organization Next
Blog PostI’ve been thinking about how to describe the mission of Dachis Group. While first blush is to describe the use of social media technologies, there is a much loftier mission based on the the cultural sea change we are experiencing. Considering the sweeping changes in our social, economic, environmental and technological forces, it’s clear to everyone that the relationship between organizations, customers and employees is changing. It is not a matter of “if” companies will operate differently, but when and how.
2011 Austin Social Business Summit
Blog PostWe at Dachis Group are very pleased to host the Social Business Summit, which is rapidly becoming an annual signal of Spring in the world of Social Business. The Social Business Summits unfold across the world, a movable feast that brings the people who are designing the future of business to share the ideas and experiences that are shaping our picture of the 21st century enterprise.
The Mayor of Players and other location-based services archetypes
Blog PostThe mobile and social worlds are continuing to merge in new and interesting ways around location-based services (LBS). As LBS adoption continues to spike the cultural anthropologist in me started asking, “What is it about ‘checking in’ that is so compelling?”
Amplifiers vs. Advocates – which are you after?
Blog PostMarketers today have a problem: we are confusing people who are willing to amplify our message with those fans who are true brand advocates. Why? Because we don't completely understand what an advocate is. We conflate amplifiers and advocates when they are actually quite different. A true advocate lends their personal reputation to a brand to influence their friends and peers. An amplifier lends their reputation to a piece of content or messaging to influence their friends and peers.
Social Business Strategy: The CIO Shortlist
Blog Post, The Connected CompanyOn and off over the last year on ebizQ, in an ongoing series for large enterprise CIOs, I’ve been exploring how social business has begun overtaking the ongoing transition to digital business in many companies. The majority of large organizations have been investing in their digital business capabilities for over a decade now with varying
Do luxury brands need social media?
Blog PostLuxury brands are defined in part by their exclusiveness and inaccessibility; social media rebalances power and control via its inclusiveness.
Moving from Social Media Monitoring to Social Business Intelligence
Blog PostI have been thinking more and more about the various strands to Social Business Intelligence, which is a major area of focus for us here at Dachis Group in 2011. At our London summit earlier this year, I spoke about the way open data inside and outside organisations can uncover new sources of value and help drive performance improvement. Yesterday, at the lovely Social Media Influence Conference, I spoke about how the field of Social Media Monitoring will become more real-time, operational and valuable as it moves towards Social Business Intelligence. In summary, I think social media monitoring will evolve towards real-time data-driven business improvement based on socialising customer insight within the firm as a whole, not just within marketing and outbound communications.
