Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Want to Find Your Brand Voice In Social Media? You Already Have.
Blog PostTransforming your brand’s tone of voice, for the sake of achieving relevance in social, is a fool’s errand. You don’t have to find your brand voice in social, because you’ve already created it. Brands commonly homogenize their voice when dealing in social – a common mistake. True, a conversational tone is best used when engaging
A Hunch About Timing: When is the best time for brands to post on social?
Blog PostRecently we’ve been hearing these questions a lot: When is the best time of day to tweet? How many Facebook posts is too many? Or not enough? Should we be posting on the weekends? How about at night? What do you think about Saturdays? I hear Saturday at noon is optimal; what do you think?
Gamestorming and Visual Thinking Workshops with Dachis Group
Blog PostIn recent months our Amsterdam office has been leading a number of Gamestorming and Visual Thinking workshops for clients in Jordan, Finland, Switzerland and the UK. In our consulting practice at XPLANE|Dachis Group we use visual thinking to guide our clients from complexity to clarity and ultimately to better storytelling. Our consultant-designer teams facilitate visual
Two Straightforward but Underused Social Program Amplification Strategies
Blog PostI’m sure you’ve heard the line that the best customer is an existing customer. Well it’s true and this logic can be extended to your employees and/or your most loyal followers within social communities when it comes to amplifying your social programs. Think about it, for a company, employees are family and rabid customers are
Monday Movers: A Closer Look at the Social Business Index
Blog Post, Social Business IntelligenceOn Fridays, The Atlantic Wire takes a look at weekly top movers in the Dachis Group Social Business Index (SBI). Each Monday, we dig a bit deeper to into ranking changes.
Can’t get no satisfaction: Why service companies can’t keep their promises
Blog Post, Enterprise 2.0, The Connected CompanyService companies can’t show customers a tangible product. Since services are intangible, the only way to sell them is by making a promise to perform. But most service companies fail to keep their promises, leaving customers frustrated, confused and abused. Why do so many service companies fail to keep their promises to customers? Customers have
Buzz of the Week // Dec. 5 – Dec. 9
Blog PostWelcome to this week’s edition of Archrival | Dachis Group Presents: Buzz of the Week. This week we learned that zebras like to give shout-outs at the most random times, parallel parking isn’t as difficult as your high school driving instructor made it seem, there really is something more atrocious than Jar Jar Binks, and
Shift in Medium = Shift in Perspective
Blog Post, Case StudyThe Challenge Last week we had a great session with a large tech client who was convening a new global sales force for the first time. Our goal was to take the individual insights gained by salespeople with 6-12 months of field experience with this new product and boil up best practices. The challenge was
The Emergence of Local Social – Are you ready?
Blog PostSocial business at large companies is maturing rapidly and one of the most conspicuous indicators of that maturation is the emergence of structured local social activity at major retail brands. Brands are realizing that social media tactics, much like every other retail marketing activity, are geographically sensitive. Weather varies, culture varies and big brands have to
Get drawing again with Visual Meditations
Blog Post, Visual ThinkingDrawing is a skill all of us are blessed with. Sure, some might be better at it than others — but as a species we’re hard wired for visuals. In fact, we communicate through pictures long before we start effectively using words. As Gordon Mackenzie points out in Orbiting the Giant Hairball, every 5-year-old considers
