One key theme from last week’s Web 2.0 Expo event in San Francisco is that the winning business models must create more value than they capture. Creating vast amounts of external value requires a business to have a keen understanding of what people want. Social technologies enable businesses to capture this information directly from constituents at scale.
I had the chance to interview Luke Hohmann at the Web 2.0 Expo 2010 in San Francisco. We discuss some of the concepts in Luke’s new book “Innovation Games: Creating Breakthrough Products Through Collaborative Play.” Luke’s work is incredibly fascinating, covering such interesting things as how to assign limited sales resources to opportunities using concepts from game theory.
At the Web 2.0 Expo 2010 I had the chance to interview Mark Cesario, from IBM’s Rational software group. We discussed their new Collaboration Application Lifecycle Management (CALM) efforts.
At the Web 2.0 Expo 2010 in San Francisco I had the opportunity to interview Dropbox founder John Houston. In the interview we discussed how he got the idea to create Dropbox, and the status of the Dropbox API.
At the recent Web 2.0 Expo in San Francisco, I had the opportunity to record this video interview with Ross Mayfield, the CEO of SocialText. During our talk, we discuss interesting topics, such as microblogging and the creation of the term “Enterprise 2.0.”
Christoph Schmaltz wrote this post on the Headshift blog today, which includes some slides from the UK’s Confluence User Group.
There’s an inescapable fact about being a successful consultant: you must possess a great level of empathy regarding the professionals you seek to assist. Even better if you possess that understanding yourself, having worked on the client side. I’m pleased to tell you about the most recent Dachis Group hires that bring Enterprise 2.0 and social media marketing expertise from the client side: David Mastronardi and Peter Fasano.
Jackie Huba (@jackiehuba) spoke at our recent Social Business Summit 2010 in Austin on how to engage what she calls the “One Percenters.” Those are the vocal minority of users whose opinions are amplified on the social networks. Jackie is an expert on this topic, having authored multiple books on the subject.
One of the key questions Dachis Group clients face on their journey toward social business transformation is when, if ever, to establish designated social roles in existing business units. This is a serious question as headcount begets expense and expense demands ROI. There is no “one size fits all” approach to designating official social roles, but it can be instructive to review the rationale of experienced brands who have already taken the plunge. To that end, Caroline Dangson and I recently contacted Tom Hoehn, Director of Interactive Marketing and Convergence Media at Kodak, to discuss his recent appointment as Chief Listener to the Kodak social media team. Below, please find the transcripts from an e-mail interview on the topic.
In the mid to late 1990’s, before I began working professionally within the social media industry – we called it the online community industry back then – I spent a number of years researching and writing about life online. My particular focus was on how individuals create an identity, form relationships and build communities in what were, at that time, largely text based online environments.