Fear of the unknown is an issue for any company engaging in social for the first time. Companies wonder: “What are people saying about us? Are their comments positive or negative? Will our efforts to engage be looked upon favorably? Do we even want to know? Is social even relevant to us, or is it just a fad?”

Unfortunately, ignoring the conversations that are already occurring doesn’t mean they will go away. Listening provides an opportunity to dip your toe in the social pond. In fact, we recommend that companies have a firm grasp on their social media landscape before jumping in to any social effort. Listening is not only a low-risk way to begin, but also a way to mitigate the overall risk of engagement. It is better to know what is being said about you and be prepared to respond accordingly.

We recently finished an engagement with a client that operates in a regulated industry. We conducted a thorough analysis of their social media landscape and recommended several ways to move towards becoming a more social business. To learn more about our process and recommendations, download the full case study.

If you are interested in learning more about your company’s social media landscape, please contact us. We would love to work with you.