Social Applications and Experiences

Brands must provide audiences with compelling reasons to interact with the company and each other. Dachis Group has a rich portfolio of experience creating social applications and experiences across all major social media platforms. Our programs amplify, extend, and enhance the core conversations your company is having with your customer base, achieving engagement with unprecedented reach and scale.

We are the world’s largest network of Facebook preferred developers, having designed and deployed well over 500 Facebook experiences, pages, applications, tabs, connect integrations, and games. Beyond Facebook, we have significant experience with mobile applications, socially connected microsites and websites, and inherently social “real world” events.

Service & deliverables include:

• Design and deployment of Facebook experiences
• Experience design
• Creative development
• Website and microsite design and deployment
• Game design and deployment
• Mobile application design and deployment

Have Someone Contact Me »

Listening Programs

Brands looking at social media have a tendency to focus effort on what they’re going to say. However, the key to being a good conversationalist is being a good listener. Making an active commitment to a sustained listening program is an extremely effective way for you to improve social performance.

We help companies listen to discussions about their brands and their networks, focusing on high-impact conversations (i.e. compliments, complaints, comparisons, and questions). We focus on what’s being said, when it’s being said, and who’s saying it, then observe how these conversations compare to similar conversations about competitors.

Service & deliverables include:

• Listening framework
• Sentiment analysis
• Quantitative analysis: Reach, participation
• Qualitative results: Customer research and digital ethnography (e.g. which conversations are happening?)
• Insights: Executive briefings, newsletters, detailed reports

Have Someone Contact Me »

Social Brand Strategy

Clearly the social media space has inherent potential risks, and seemingly endless potential rewards. Equally clear is that achieving success is not as simple as most people originally assumed. Gone are the days of “put up a Facebook page and count your fans.” The largest social business consultancy on the planet, Dachis Group is uniquely qualified to help established and emerging brands develop and execute a social media strategy that is right for them.

There is a fundamental difference between planning how a brand talks to customers (traditional brand planning) and how a brand earns the right to participate with customers (social brand planning). When we develop and deliver an overarching social strategy and implementation roadmap, our goal is to fulfill the company’s overall brand, marketing, and business strategies.

Service & deliverables include:

Strategic plan including:

• Key insights
• Trend and best practice scan
• Listening landscape
• Gap analysis (current state/future state)
• Social vision
• Social engagement framework and tactical plan
• Decision framework and measurement plan

Have Someone Contact Me »

Community Management

At its most basic level, “community” is simply a group of people organized around a common interest. They stay engaged with that community when they receive something they value from their experience – education, entertainment, financial benefit, recognition, or simply an opportunity to share and help another human.

At Dachis Group, community management and content planning both reach far beyond social hubs. We work across all content delivery systems, including public communities, private communities, advocacy groups, blogs, and the web in general. We know how to organize people, engage them, encourage them to share within and beyond the community, and keep them interested over time.

Service & deliverables include:

• Social media community management and moderation
• Content strategy
• Editorial calendars and content planning
• Branded learning communities
• Facebook sampling events
• Advocacy and loyalty communities

Have Someone Contact Me »

Advocacy Programs

Dachis Group has a special affinity for consumer activation in the social space. Specifically, we excel at helping create inherently social engagement models that lend themselves to social sharing. We help brands identify a core group of passionate fans and empower those fans to integrate the brands they love into the social events they would be involved with anyway.

The end result is an engaged customer base of passionate fans who share the love they feel for these brands with their friends, online and offline. And those passionate recommendations lead to more customers, higher trial, and higher sales.

Service & deliverables include:

• Advocacy program development
• Fan management and segmentation
• Cross-activation analytics
• Benchmark assessment
• Reach assessment

Have Someone Contact Me »

Social Media Buying

The hope of having a social experience “go viral” is certainly lovely to think about, but highly unrealistic; “viral” promotions rarely move the needle for business outcomes. The secret to scale in social media isn’t very secret — the more money you spend targeting the right kind of people, the larger your base of sharers will be.

Dachis Group specializes in organic and paid media buying that drives social and overall brand outcomes. As Facebook, Twitter, and other properties roll out new social ad units and insights offerings, Dachis Group works in partnership with your digital, traditional, and SEO/SEM teams to optimize for maximum scale and engagement efficacy.

Service & deliverables Include:

• Creation of ad units (art and copy)
• Target audience definition and strategy
• Social SEO/SEM
• Trend scans – emerging social ad units
• Ad buying
• Results reporting

Have Someone Contact Me »

Influencer Outreach Programs

There is a very fine line between influencer outreach and traditional public relations. We believe firmly that the value of an influencer is grounded not only in that influencer’s reach, but also in that influencer’s ability (and willingness) to draw in their audience to participate in content, activities, and happenings with a brand.

Ultimately we treat influencer outreach as an audience building and content curation effort, not a broadcast messaging push. This approach serves to both pull in the right influencers, and achieve maximum reach and engagement outcomes with the influencer’s audience. The net result is a credible, transparent flow of communication between the brand, the influencer, and the desired audience.

Service & deliverables include:

• Identification of key influencers
• Influencer outreach and activation
• Content co-creation
• Analytics and reporting

Have Someone Contact Me »

Youth Insights and Strategy

Marketers seeking to connect with youth understand that Millennials, more so than any generation before them, are brand conscious and brand loyal. Wary and sophisticated consumers, they have been exposed to advertising messages their entire life.

Today, a social strategy is the single most important plan you can have to engaging young adults. As the largest social consultancy in the world, our youth insights and strategy team have deep experience helping brands connect with young consumers and generating buzz both online and off.

Service & deliverables include:

• Youth insights and trend presentations
• Social engagement framework
• Tactical and program plan
• Decision framework and measurement plan

Have Someone Contact Me »

Social Business Index

The Social Business Index ranks the world’s most important businesses according to social business adoption, activity and performance. This free service leverages more than 100 million social accounts across YouTube, Facebook, Twitter, Renren, and other social platforms to measure conversations between brands and their engaged audiences, providing brand marketers real-time benchmarking data for their company’s brands and competitors.

Register Now »

Social Portfolio Insight

Social Portfolio Insight is a Saas web application that enables business managers to keep track of their company’s social accounts and coordinate activities. Social Portfolio Insight is built on top of the Social Business Index, a ranking of the world’s most social brands, giving you a single place to manage your brand’s social accounts and account owners.

Have Someone Contact Me »

Social Performance Monitor

Social Performance Monitor is a Saas web application that tracks your brand’s social activities against brand marketing business outcomes like: Brand Awareness, Brand Love, Brand Mindshare, and Brand Advocacy. Unlike alternatives that focus only on simplistic activity counts, Social Performance Monitor provides metrics correlated to your brand marketing business outcomes and benchmarked against your competitors and industry.

Have Someone Contact Me »