Austin, Texas–December 20, 2011–Spredfast, a leading social media management system provider, today announced a technology alliance with Dachis Group, the world’s leader in Social Business, to better address and solve the Social Business challenges many leading enterprises and agencies face today. The companies are working together to provide joint customers with the strategy, technology and data applications needed for improved deployment, management and analysis of their Social Business initiatives.
“As companies are delving deeper into social media to achieve larger organizational goals, they are discovering that social engagement can be complex and hard to manage,” said Rod Favaron, Spredfast Chief Executive Officer. “Our partnership with Dachis Group is enabling customers to not only scale and navigate their social media initiatives more efficiently, but we’re also providing a new level of sophistication to understanding and analyzing the impact these social interactions are having on driving business.”
As a result of the technology alliance, Spredfast will integrate the Dachis Group Social Business Index data and information set into the Spredfast social media management platform in early 2012. The Dachis Group Social Business Index provides ongoing real-time ranking, analysis and benchmarking of Social Business adoption and performance. Once integrated, combining the engagement and management functionalities of the Spredfast platform with the rich data set enabled by the Dachis Group Social Business Index, the improved Spredfast platform will give enterprises and agencies the ability to implement scalable social media campaigns and maintain a holistic view of how those campaigns perform on an actual basis, and then benchmark performance against industry peers, competitors and best in class. This will enable brands to optimize and efficiently direct their social spend to drive impact on an organization’s overall business goals.
“It’s clear that brands need a better way to measure the effectiveness of their increased social spend,” said Jeffrey Dachis, Dachis Group Founder, Chairman and Chief Executive Officer. “We’re looking forward to working closely with Spredfast to give companies the technology they need to both execute Social Business performance brand marketing campaigns and garner actionable insights that meaningfully measure return on the performance of their efforts.”
About Spredfast
Based in Austin, Texas, Spredfast provides social business software that allows organizations to manage, monitor, and measure their social media programs, and the effectiveness of each piece of content, across multiple social media channels. Spredfast allows its clients to extend their branded content and engage with its audience from a single administration interface to the blogosphere and the major social networks like Facebook, Twitter, LinkedIn, YouTube, and Foursquare. Some of the enterprise adopters on board with Spredfast include AARP, Nokia, Bayer, Convio, HomeAway, Porter Novelli and AGAIN Interactive. For more information, visit http://spredfast.com/.
About Dachis Group
Dachis Group powers the design, development, management, and measurement of Social Business performance for the world’s leading companies.
Through the combination of Dachis Group’s proprietary big data analytics platform, SaaS social intelligence data services applications, a comprehensive set of SaaS social engagement technology platforms, and world leading Social Business professional services group, large companies have one source to turn to for establishing powerful, effective, meaningful, and measurable engagement initiatives throughout their organizations.
The company serves global customers worldwide including clients AT&T, Citibank, Disney, Estée Lauder, General Electric, Hewlett Packard, Kodak, Nestlé, Nokia, and Target with a network of offices in 13 cities in seven countries, employing over 250 professionals.
Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies based on Dachis Group’s Social Business Intelligence as a Service (SBIaaS) data services platform.
Dachis Group operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for active Social Business practitioners.
Dachis Group hosts an ongoing series of annual Social Business Summits, exploring the most current ideas in Social Business thought leadership, fostering ongoing dialog among participants, and engaging other Social Business practitioners in real-time, in-person, day-long events around the globe.
Dachis Group operates as one of the world’s largest Facebook® Preferred Developer Consultants through Dachis Group and subsidiaries. The company has recently launched over 500 custom Facebook® applications, tabs, and Facebook® connect integrations for the world’s leading brands.
Media contacts:
Brittany Edwards
Spredfast
pr@spredfast.com
(512) 538-0460 x1206
Jenny Murphy
Dachis Group
Jenny.murphy@dachisgroup.com
(512) 461-2343
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