Results

So what does this all add up to? When an enterprise chooses to recast itself with Social Business Design, two types of outcomes will be produced.

Improved Outcomes

By redesigning customer participation, workforce collaboration, and business partner optimization from the perspective of the four core archetypes of Ecosystem, Hivemind, Dynamic Signal, and Metafilter, a company will increase value from its business activities. What this means is that application of Social Business Design concretely impacts how people work, the efficiency of process, and effectiveness of technology infrastructure. Business goals and objectives will be achieved with better outcomes than expected.

Emergent Outcomes

The most compelling outcomes are the ones that cannot be immediately predicted, but will appear over time as a result of the altered system working in dynamic, social calibration. We call these Emergent Outcomes and their potential inherently lies beyond the current scope and focus of the business. Being emergent, these outcomes become apparent only with a shift in business operations. Their existence lies on the border between the knowable and the unknown, requiring companies to forge ahead to reveal emergent opportunity.

As organizations become more adaptive to constituent needs, they create symbiotic relationships as social business becomes business as usual. Doing away with traditional internal obstacles to growth and becoming more responsive to its ecosystem, a company organized around Social Business Design stands to gain new value previously unseen or anticipated.