Collaboratory

The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.

 

Does Viral Adoption of Enterprise Social Business Software work?

Blog Post

The short answer is yes, viral adoption can work BUT only in certain situations. This is my attempt to pin down some of the factors I’ve observed out in the field.

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Learning to adopt

Blog Post

The success of a new collaboration implementation is largely dependent on the extent to which it is adopted within an organisation. Introducing a new way of working is always going to involve a certain amount of discomfort for users as the organisation gets used to a change but there are ways to make this part of the experience easier. Incorporating learning principles into the adoption strategy can help users get comfortable with change faster.

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The Path to Co-Creating a Social Business: The Early Adoption Phase

Blog Post

The figures vary but in the last several years a major change has begun in organizations around the world. Sometimes the efforts are small and unsanctioned, sometimes they are big and bold, but increasingly businesses are employing social media strategically to engage deeply with both their workers and customers. We see this all the time

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Adoption Strategies for Social Software

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This post deals with adoption of social software in enterprises. It might echo with people that have faced problems in getting others to believe that their approach works. It promotes how to “get a feel” for success; rather than a measure of adoption. It’s in-house employees and veterans of the company that know how dispersed a deployment really is. Whilst many things have been written about aficionados and early adopters, it’s critical to involve non-power-users for their insight into the maturity of a deployment. It’s those people that offer the most valuable and realistic view of adoption. Like slow-burning logs in a fire, they take some time to get going but eventually beam us through to a mature roll-out.

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The Mayor of Players and other location-based services archetypes

Blog Post

The mobile and social worlds are continuing to merge in new and interesting ways around location-based services (LBS). As LBS adoption continues to spike the cultural anthropologist in me started asking, “What is it about ‘checking in’ that is so compelling?”

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Jiveworld 2010 Interview: Greg Lowe

Blog Post

I had the opportunity to speak with Greg Lowe, the Director of Collaboration Strategy at Alcatel-Lucent. We spoke about their recent Jive deployment, the adoption that they've had so far, and the drives of change inside the company. You can view the video of our interview below:

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Reflections on the Enterprise 2.0 Conference Boston 2010

Blog Post

I've had time to sit back and digest the great many discussions, meetings, and ideas circulating at this year's excellent Enterprise 2.0 Conference in Boston, just over a week ago. For just about everyone I spoke with, there was a consensus that this was a special event this year and the industry has hit a new level of maturity. This was evident by the proliferation of vendors, major client-side success stories such as CSC's presentation on how they achieved over 50,000 registered internal users of their social community, and the 2.0 Adoption Council's outstanding all-day workshop of customer stories with concrete lessons learned about planning, advocacy, adoption, community management, ROI, and much more.

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Adopting Enterprise 2.0 in Large Organisations: Fiat or Ferrari?

Blog Post

A lot of people are dreaming about driving a Ferrari one day, unfortunately only a few are privileged. So what do you do if you are a car nut? You start with a Fiat Grande Punto, later on upgrade to an Alfa Romeo, when you get that promotion you go for a second hand Maserati and maybe one day you'll have budget enough to buy that Ferrari.

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