Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
What Your Social Media Dashboard Should Look Like (Part 1)
Blog PostHow do you know that you’re keeping track of all the critical metrics that you’re supposed to be measuring and discarding all the “nice to have”, but largely unnecessary, ones?
The Social Business Index is open
Blog PostThe Social Business Index tracks the performance of the most socially engaged global businesses, providing real-time ranking, analysis and benchmarking. It covers companies’ social business initiatives on Twitter, Facebook, YouTube, blogs, message boards, forums and other platforms, tracking behaviours that can provide evidence for real business KPIs, and ultimately ROI. Currently, it tracks over 26,000 brands from over 20,000 companies, including over 100 million social accounts worldwide, but this is growing all the time.
Moving from Social Media Monitoring to Social Business Intelligence
Blog PostI have been thinking more and more about the various strands to Social Business Intelligence, which is a major area of focus for us here at Dachis Group in 2011. At our London summit earlier this year, I spoke about the way open data inside and outside organisations can uncover new sources of value and help drive performance improvement. Yesterday, at the lovely Social Media Influence Conference, I spoke about how the field of Social Media Monitoring will become more real-time, operational and valuable as it moves towards Social Business Intelligence. In summary, I think social media monitoring will evolve towards real-time data-driven business improvement based on socialising customer insight within the firm as a whole, not just within marketing and outbound communications.
The impact of social media on IT
Blog PostYesterday I explored in detail on ZDNet some of the issues that businesses are encountering as social media moves into the enterprise space in a truly strategic way this year. Not only is there a proliferation of new applications for external and internal social media, but traditional business applications are often getting social media capabilities
Social Business Intelligence: Powering the Future of Business
Blog Post, Thought Capital“Mama Said Knock You Out” - LL Cool J While I founded the company several months earlier, this week marks 3 years since I announced the formation of Dachis Group. To put things in perspective: Over the last 17 years, I’ve been fortunate to have the opportunity to work with some of the world’s most
E20 Summit 2010: Beyond Adoption
Blog PostThe E20 Summit in Frankfurt last week provided a great opportunity to take the temperature of the current state of practice in enterprise social computing across Europe, and to get a sense of the issues companies are facing in taking it forward. There is a good summary of links and coverage here from 2.0 Adoption Council member Jim Worth, and some excellent notes from Emanuele Quintarelli and Samuel Driessen. We had some interesting debates about a range of issues, and saw some very encouraging case studies from BASF, Deutsche Bank, Telecom Italia and many more. I had the job of closing the event with a wrap-up keynote, the slides for which are embedded below, and my theme was how we move beyond a focus on tool adoption to realise mainstream business value.
The 2010 Social Business Landscape
Blog PostThe blurring of the lines between the consumer Internet and the business world has continued apace this year. I've begun referring to this phenomenon as CoIT when it happens in the workplace, but that's not quite the full story either. What has happened is that social media has become one of the biggest mass changes in global behavior in a generation (since the advent of the Internet itself.) Over the last few years, the meme around social has filtered down into a countless activities and processes across the business world, giving rise to now significant trends like Enterprise 2.0, Social CRM, customer communities, and so on. Keeping track of all this has officially become a full-time job and those just getting familiar with the Social Business world have a lot to absorb to get oriented. To help with keeping up with the fast moving pace of Social Business, we've created a useful new model aimed at helping keep track of the major moving parts of Social Business today. We define Social Business here as the distinct process of applying social media to meet business objectives.