Fans and Followers; Apples and Oranges?

“Think of it like a nutrition label” I keep hearing this come up... with respect to LEED certification on buildings, Wal-Mart’s sustainability index, and several other newsworthy scoring systems of late. Is a nutrition label the ultimate scorecard? What’s interesting about nutrition labels is that they present several numbers-- everything isn’t added up into a single grade or score. In today’s business world, there’s a tendency to add everything up, particularly when it comes to incorporating social media metrics as KPIs. This is a trap!