Introducing The Social Business Unit

One of the trends that we clearly see this year is that organizations are taking stock of all their social media efforts, internally and externally. Usually they are trying to get beyond the initial learning years and the resulting early chaos to determine how they should best be structured to deal with what has become the world's largest and most engaged marketplace. And, while everyone can and should be a foot solider in the modern social enterprise, businesses are also starting to realize that the days of isolated tactical experiments are drawing to a close.