Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Do Your Social Servicers Speak “Brand”?
Blog PostSo much thinking goes into the process, technology, and people who should be involved in the social service function, that often times, once all the logistics have been finalized, many brands forget one of the most critical parts of training – brand voice. And, as brand marketers, it’s important to balance the brand voice we’ve worked so carefully to craft with the nature of other business functions that may also be participating.
A Lesson from Parkour for Social Business
Blog PostAfter watching a Red Bull video featuring Parkour practitioner Ryan Doyle catapulting over buildings and rooftops in Mardin, Turkey, I was struck by how we can take a lesson from this sport and art in our approach to social business. Drive forward, never backwards. Use mental resolve to face obstacles with grace, strength and originality.
Separate content from platforms
Blog PostWhen it comes to social media, content and platform usually find themselves lumped together in the earned media category. A better approach for brands lies in separating platform strategy and content planning.
Content: the Bottom of the Rabbit Hole (part 2 of 2)
Blog PostExploring the value of content - part two of two.
Content: the Bottom of the Rabbit Hole (part 1 of 2)
Blog PostExploring the value of content - part one of two.
Curating, Not Moderating, the Flow of Content and Participation
Blog PostOriginally posted on the Headshift blog, Robin Hamman talks about his experiences at the BBC, and curating user-generated content. Using technology from eVectors, Robin and Nik Street developed an example curation site around the upcoming Copenhagen Climate Change Conference, named ClimatePulse.org.
