Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
SXSWI: Social Policies & Corporate Culture
Blog PostLast weekend, I had the privilege of speaking at SXSW Interactive, for the first time ever. My and Kate Rush Sheehy's panel submission was accepted into the Future15 Social Business track session. (And I, depending on how you look at it, drew either the short or the long straw and ended up speaking on behalf of the two of us.) David Meerman Scott moderated a "speed dating-esque" 2.5 hour session: ten panelists spoke for 15 minutes each on a distinct topic related to social business. My topic was "Social Policies & Corporate Culture."
Start with Training
Blog PostThe idea of becoming a truly social business isn’t as “blue sky” as it was a year ago – the market is starting to shift. More people are talking about the benefits of engaging with consumers and collaborating internally. We’ve even heard of corporate mandates from the C-suite: “Social is happening; get the company up to speed.”
Your Policy Should Reflect YOU
Blog PostEarlier this week, my colleague, Kate Rush Sheehy, posted about the importance of implementing corporate social media policies, and I couldn’t agree with her more. Policies should be firmly in place before a company attempts any internal or external social initiative.