Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Finding Your Social Center
Blog PostWhile the goal of social business is to distribute social responsibility for scale, the edge of the organization is put at-risk if it doesn't operate from a strong center. This post explains the importance of creating a cross-functional team that can act as a command center for governing and coordinating social business initiatives.
Thinking Beyond The Usual Suspects
Blog PostA few weeks ago, my colleague, Caroline Dangson, wrote about when to outsource social media responsibilities. Many companies outsource large portions, if not all, of their social programs to their agencies. Outsourcing happens for a few reasons, with the lack of internal resources and expertise being at the top of that list. However, as Caroline points out, companies should make the right investments in-house to maximize the return on their investment in social programs.
