7 posts tagged Crowdsourcing

As British Petroleum struggles to contain one of the worst oil spills in history, a debate about the company’s online response is beginning to bubble to the surface. Some have questioned whether their purchasing of search terms is ethical. My former Forrester colleague Josh Bernoff points out that no amount of social PR can fix your company’s actual issues (and, as he predicted, BP’s attempts to shut down a parody Twitter account have led to even more bad press).

As the year 2009 was drawing to a close, we abandoned the typical fortune telling of what the upcoming year will hold. Instead, we created an open community “idea site” to crowdsource some ideas. We wanted to know what you thought would be the social business imperatives for the upcoming year.

I had the chance to interview Luke Hohmann at the Web 2.0 Expo 2010 in San Francisco. We discuss some of the concepts in Luke’s new book “Innovation Games: Creating Breakthrough Products Through Collaborative Play.” Luke’s work is incredibly fascinating, covering such interesting things as how to assign limited sales resources to opportunities using concepts from game theory.

The end of the calendar year is always a time to both look back at the past twelve months, and to make predictions on what the new year might hold. We’re asking everyone to contribute their best ideas on the social business imperatives for 2010.

Dachis Group researches, tracks, and utilizes many different technology tools on behalf of our clients. We thought it would be a good idea to share our initial efforts and ask for contributions to make it better.

This post originally appeared on David Armano’s Logic + Emotion blog.

So what is customer advocacy anyway? Well for starters, they don’t have to be your customers—they can be any part of your entire constituency. Employees, business partners, friends—you name it. But here’s the point. You need them more than ever.

Sharing ideas and insights with Bruce Nussbaum, contributing editor at BusinessWeek, is always a pleasure, so it’s fitting that he’s one of my first round table interviews. Previously assistant managing editor in charge of BusinessWeek’s innovation and design coverage, he was named one of the 40 most powerful people in design by I.D. Magazine in 2005.