Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Lord of the Likes: Taming the Feral Community
Blog PostWhile working on a recent project, I was asked to step in to a branded Facebook community that already had a very active following. Problem was, the brand presence up to that point was minimal and the community resembled something from William Golding’s Lord of the Flies. Due to the lack of an official brand voice, a group of extremely engaged advocates rose to power. Though their participation and assistance was appreciated, there was a clear need for an official presence in the community.
What Basic Friendship Rules Can Teach You about Community Management
Blog PostWhen called upon to explain what it takes to be a good community manager, I often feel like I’m writing a children’s book on how to be a good friend. Truly, good community management is not difficult to figure out, but many people are intimidated by the new avenues of communication in social media and
Why you need a Facebook strategy
Blog PostStrategy happens at many levels: corporate, business unit, department. Yes, you need brand and customer relationship strategies. But it's dangerous to assume your potential opportunity on Facebook can be fully realized by tactics alone.
Social CRM = Consumer Engagement
Blog PostCustomer relationship management has been a difficult and expensive concept for many businesses to operationalize into reality, primarily because CRM implementation focused heavily on technology rather than process and culture. Social media creates new intelligence sources while requiring new processes and tools to manage unstructured information flow.
Facebook and Twitter are Shadow Customer Support
Blog PostAs Social Business matures to business as usual, social media strategies and tactics must move beyond listening and unstructured engagement.
Engaging One Percenters
Blog PostJackie Huba (@jackiehuba) spoke at our recent Social Business Summit 2010 in Austin on how to engage what she calls the "One Percenters." Those are the vocal minority of users whose opinions are amplified on the social networks. Jackie is an expert on this topic, having authored multiple books on the subject.
Dachis Group Social Business Summit 2010 Preview; Jackie Huba on One Percenters
Blog PostJackie Huba is a Principal at Ant's Eye View, and author of Citizen Marketers: When People Are The Message will be speaking at the Dachis Group Social Business Summit 2010 in Austin, Texas. She will be speaking on Engaging The One Percenters: Twitterers, Bloggers and Facebookers Who Influence Opinions About You. We had the opportunity to ask Jackie a few questions about her upcoming talk.