6 posts tagged Customer Participation

Data vs. Insight: Make Meaning from What Matters

Posted on April 8th, 2010 By Bryan Menell

Today’s guest post is from Debi Kleiman, the Vice President of Product Marketing at Communispace, who will be speaking at Social Business Edge. A leader in generating insights via private online customer communities, Communispace has created more than 350 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Best Buy, Microsoft, MTV, GlaxoSmithKline, and Hilton Hotels Corporation.

Social Software Doesn’t Really Matter

Posted on February 22nd, 2010 By Lee Provoost

“Clients usually ask us how they can drill that hole in the wall. As consultants we are obsessed with finding the best drill that does it in the fastest and most cost-effective way. Sadly, we often forget to ask the client why he or she needs that hole in the first place.” (coaching advice from a VP in my previous company)

Do You Want to Succeed or Survive?

Posted on February 8th, 2010 By Lee Provoost

Several shark species need to keep on swimming, otherwise they die. Does this hold true for companies as well? If you “stop swimming” will it cause the death of a company, as it will do for a shark?

Unlocking Social Media ROI Through Business Transformation

Posted on February 3rd, 2010 By Robin Hamman

Last night I attended one of the Social Media Week events, Show Me the Money: Where’s the ROI in Social Media?, a panel discussion organised by Chinwag and hosted by Sun. The discussion, chaired by Andrew Gerrard, included Robin Grant from We Are Social, Luke Brynley-Jones of Our Social Times, Marshal Manson from Edelman, and Mark Rogers of Market Sentinel.

Closing the Gap Between Enterprise 2.0 and Social Media

Posted on December 28th, 2009 By Lee Provoost

To what extent is an external customer community different from an internal employee community? If you think about it, they serve similar goals.

Tweeting at the Speed of Scale

Posted on November 13th, 2009 By David Armano

From a holistic perspective, we talk about the need for organizations to become more socially calibrated—able to adapt and respond to changes both externally and internally. The three areas where emergent outcomes can manifest are, participation with your customers, collaboration between your employees and optimization in the interactions/transactions between your business and its partners. Digging into customer participation, it’s clear that in a networked economy customers demand engagement, information, support and ultimately, value and ecosystems such as Twitter are beginning to deliver here.

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