Despite the interesting discussion at the conference and evidence of progress being made through groups like The 2.0 Adoption Council, we are seeing many companies struggle with focusing their organizations and positioning themselves for success in today’s networked economy. They inherently see the opportunities, but are confronting issues both big and small, bumping into problems with what to do and how to get it done.

• Defining a comprehensive plan addressing culture change, process change, and technology implementation.
• Approaching customer participation and engagement in a strategic way by integrating it into existing work flows while shifting to a more participatory company culture.
• Making workforce collaboration a reality by defining a change management program, choosing and integrating the right technology, and migrating to more fluid, agile business processes.

Businesses struggle with how to define and measure the results that enable them to get commitment for resources to execute.

This isn’t easy, but that doesn’t mean it’s not worth doing.

Often, problems aren’t due to a lack of technology, but arise due to a lack of comprehensive strategy needed to address the cultural and business process implications while implementing the right technology solution.

Sometimes it is as simple as delivering a workshop on guiding policy and governance or developing a social business metrics measurement strategy.  Often, its more complex.

Let us know your thoughts, we’d be happy to help.