4 posts tagged e2conf2010

Two separate themes stood out to me during my time at the E2.0 Conference in Boston last week. The first, design for loss of control, came directly out of JP Rangaswami’s top-notch keynote address. The second, how can E2.0 improve process at my company?, was something I picked up more organically from time spent in conversation with E2.0 pundits and practitioners. Separately, these concepts seem opposed but when blended together they create a healthy tension that exists in agile organizations.

I’ve had time to sit back and digest the great many discussions, meetings, and ideas circulating at this year’s excellent Enterprise 2.0 Conference in Boston, just over a week ago. For just about everyone I spoke with, there was a consensus that this was a special event this year and the industry has hit a new level of maturity. This was evident by the proliferation of vendors, major client-side success stories such as CSC’s presentation on how they achieved over 50,000 registered internal users of their social community, and the 2.0 Adoption Council’s outstanding all-day workshop of customer stories with concrete lessons learned about planning, advocacy, adoption, community management, ROI, and much more.

A major component of Social Business Design is developing a staffing model to support our clients’ desires to harness opportunities presented by customer participation. A question we have had to address at Dachis Group is whether or not any of the new social roles we recommend can be outsourced. I asked this question to the panelists of a session I moderated at Enterprise 2.0 2010 this month in Boston. In this blog post, I give my own point of view.

Business processes and transactions have always existed in a social context but that aspect has not always led to value creation outside of defined boundaries. Enterprise 2.0 platforms are evolving into becoming platforms for your enterprise applications. User ingenuity has already kicked off the process. Further benefits await those who develop a structured approach.