Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Elements of The Social Business
Blog PostIn the almost two years I've been with Dachis Group there is one question that I've been asked over and over again. "What is social business?" I'm sure my colleagues have had the same experience. The challenge I have is that social business is comprehensive in nature, and therefore defies trite explanations. My dilemma would be made simpler if "social business" were just another name for something you already know, like "social media marketing" or "enterprise 2.0" or (god forbid) "knowledge management." But it's not. It's a term for something new and different, and our journey is so early that I don't think any company would declare victory on being a social business in 2011. Many of our clients are definitely taking the right steps, however.
Activating Innovation at Nokia
Blog PostNokia is a fascinating company. They are the single most important company in the nation of Finland. They employ 129,000 people. They control 40.3% of the global cellular phone market - and yet we only really hear Nokia's name in relation to how badly the iPhone and Android are eating their lunch. With that background, it was interesting reading this recent article in the New York times regarding the countless opportunities that Nokia has squandered to lead the smartphone market.
Data vs. Insight: Make Meaning from What Matters
Blog PostToday's guest post is from Debi Kleiman, the Vice President of Product Marketing at Communispace, who will be speaking at Social Business Edge. A leader in generating insights via private online customer communities, Communispace has created more than 350 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Best Buy, Microsoft, MTV, GlaxoSmithKline, and Hilton Hotels Corporation.
Apple, a Love Note: The Power of an Ecosystem
Blog PostApple makes beautiful, elegant, simple to use, powerful hardware and software/services. This is obvious to almost anyone and yes, incase you were wondering or had a doubt, I am a biased unabashed Apple fan.
Social Should Imply Specificity
Blog PostThere’s an inherent problem with the word social. Not “social media” or “social business.” Just social. The problem is, it doesn’t incorporate any sense of specificity to it. People are left to think that all things social are massive connectivity festivals. Really, being social is about connecting with sensible, specific others, typically, for specific reasons.
