Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Does Viral Adoption of Enterprise Social Business Software work?
Blog PostThe short answer is yes, viral adoption can work BUT only in certain situations. This is my attempt to pin down some of the factors I’ve observed out in the field.
Serendipity Happens… to Deliver Million$
Blog PostAs the world turns… social, expect to be surprised by the fruits of serendipity. When large workforces embrace working socially, or as I love to call it – in “socialworking” mode, they discover new ways of solving problems and creating opportunities. Insights are revealed in the fluid web of connections and sharing. We’ve seen a dramatic mood swing toward all things social this year. Even the naysayers have been touting the benefits of working socially recently.
The Path to Co-Creating a Social Business: The Early Adoption Phase
Blog PostThe figures vary but in the last several years a major change has begun in organizations around the world. Sometimes the efforts are small and unsanctioned, sometimes they are big and bold, but increasingly businesses are employing social media strategically to engage deeply with both their workers and customers. We see this all the time
Looking to the Frontiers of Social Business
Blog PostRecently I've been taking a close look at what is coming next in social business. While social media has grown to become standard in just about every company's business portfolio, it's just as clear that things are not standing still. The business blogs and customer forums of a half decade ago are still here (and still important), but the larger strategic discussion has moved on well beyond them to more transformative thinking, with approaches to match.
Enterprise 2.0: Whither thou Goest
Blog PostThe conversation on the social web about whether “Enterprise 2.0” still has relevance has been ongoing for a long while. Nearly everyone has weighed in on it who follows the space.
Moving Beyond Systems of Record to Systems of Engagement
Blog PostWhen we look back at the first decade of the 21st century, it will be obvious that a few momentous changes in the business and computing landscape occurred. Of these, one of the most profound has been a decreasing emphasis on systems of record and the move towards what are called systems of engagement. Over the last 30 years, information technology has transformed the business landscape by capturing, structuring, and automated a growing percentage of the information that our businesses require to operate. This has offered a multitude of benefits to the organizations that have heavily invested in IT, not the least that information technology has been the one area where world class companies typically invest more than average performers. This is in contrast to finance, HR, or procurement, where the best companies usually spend far less than middle-of-the-road companies.
Organizing for social business: The issues
Blog PostHow best can employees and managers adapt to today's changing and increasingly social workplace? This has become one of the central questions as organizations look at social computing as a new primary channel in their organization, both amongst their workers as well as for their customers and business partners.
Internal Social Business – 2.0 Adoption: People in Progress
Blog Post, Case StudyThe 2.0 Adoption Council has been researching what’s happening on the ground inside of large organizations in the process of internal social business transformation. Along with IBM and MIT’s Center for Digital Business, we've created a series of short vignettes and company narratives on how large organizations are finding opportunities and challenges reinventing themselves. These initiatives are often led by a small team, sometimes a single individual who is driven to help the company work a better way — a more connected, dynamic and socially calibrated way of interacting for business.
Football and Social Business Game Plans
Blog PostIt’s that time of year again… Football season. Here in Texas, football reigns King. As a native Texan born and bred, you can bet that football will consume my weekend from September through February. On Friday, Texans follow high school football. Saturday, you’ll find most of us watching college football (go Longhorns!). Sunday, the TV will be on from noon ‘til ten. And, on Monday after dinner, we round out the program with some Monday Night Football. This past weekend, while watching the Cowboys (alas, another loss) I started thinking about the striking similarities between Social Business and football. Would social business teams be more effective if we thought about them the way we think about football?
The Risk And Reward Of Collaboration
Blog PostYes, collaboration has risks. There. I said it. As my colleague Kate Rush Sheehy pointed out recently, forming a company's social business strategy and resources requires speed and scale — and for some organizations these two qualities don't come naturally. Many employees fear the departmental silos they don't understand. The complex processes that don't always work. And the colleagues they don't know — constantly concerned these people will object to their ideas, plans, or points of view. This sometimes irrational worry can frustrate employees, but inactivity typically persists within their organizations anyway. Some companies refuse to let these concerns constrain them, and are trying to do things a little differently.
