Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Is social media free?
Blog PostThe statement that "it's free to advertise on Facebook" is wrong at minimum and leads executives to a potentially dangerous point of view regarding social business.
Monday Movers: A Closer Look at the Social Business Index
Blog PostThis article was co-authored by Ellen Westcott and Ahmed Khamash. On Fridays, the Atlantic Wire takes a look at weekly top movers in the Dachis Group Social Business Index. Each Monday, we dig a bit deeper to into ranking changes. This week The Atlantic Wire discussed shifts in the SBI score from NBC Universal, Nike, and BMW. However,
Social Landscape Review: Q4 2011
Blog PostHere we go; the big 2011 wrap-up of changes to the social landscape. Dive in, remember, and look forward to 2012, as this year has been one filled with massive changes to the space, and the next promises to be just as big. For the rest of the year, check out Q1, Q2, and Q3. Enjoy!
Two Straightforward but Underused Social Program Amplification Strategies
Blog PostI’m sure you’ve heard the line that the best customer is an existing customer. Well it’s true and this logic can be extended to your employees and/or your most loyal followers within social communities when it comes to amplifying your social programs. Think about it, for a company, employees are family and rabid customers are
Program Identity Design: People’s Choice Awards
Blog PostSocial Design is a product strategy model that places users at the core of an experience. It allows products and brands to scale by incorporating a user’s trusted communities, driving conversation and creates a strong sense of identity through the experience. This is a model that Facebook has popularized in the development of their own
A Holistic Framework for Program Identity Design
Blog PostA deep-dive into our Program Identity Design process.
Localizing Social Experiences
Blog PostDesigners of these social experiences need to build programs that exist on multiple platforms and devices, based on location and demographic, and a deep analysis of the consumer and their digital habits is required for the program itself to be a success.
Monday Movers: A Closer Look at the Social Business Index
Blog PostHighlighting the recent Social Business Index moves of Facebook and DirecTV.
Lord of the Likes: Taming the Feral Community
Blog PostWhile working on a recent project, I was asked to step in to a branded Facebook community that already had a very active following. Problem was, the brand presence up to that point was minimal and the community resembled something from William Golding’s Lord of the Flies. Due to the lack of an official brand voice, a group of extremely engaged advocates rose to power. Though their participation and assistance was appreciated, there was a clear need for an official presence in the community.
“Calling All Curves” – Connecting Women Around the World with Facebook and Levi’s Custom Fit Events
Blog PostDachis Group created a Facebook experience to support the Levi's Curve ID campaign and its 85+ unique, worldwide events.
