Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Social Landscape Review: Q1 2011
Blog PostAfter many shifts in the social landscape during the fourth quarter, Q1 proved active but provided few monumental changes. Let's take some time to look back at what the last three months have brought to the social media space.
Levi’s® WaterTank: Successful Integrated Cause Marketing in Action
Blog PostWe’ve been fortunate to partner with some great brands on a number of social cause marketing initiatives over the years, but the WaterTank Facebook app that we developed for the Levi’s® brand is our most ambitious one to date. Launched on World Water Day 2011, the app promotes Levi’s® Water
Cross-Platform Social Experiences – To Do Or Not To Do
Blog Post“Is it possible to develop a social experience in a way that it can be launched and engaged with seamlessly across Facebook and a brand website, and what are the merits of doing this?” A lot of our clients ask us about the merits of cross-platform experiences. I’ll define a cross-platform social experience as a consumer facing social experience that spans to engage consumers in a seamless fashion across platforms--Facebook, social website (a website leveraging social graph components), mobile, YouTube, Twitter, etc.
Sharing Content with the New Facebook Like Button
Blog PostThere have been discussions among the Facebook Developer ecosystem the past few weeks regarding the possible deprecation of the Facebook Share button to make the “Like” action the primary share point across the web. With the recent announcement that FBML will no longer be supported, indeed, the FBML Share action is deprecated. However, developers still have access to register a relevant action in their applications using the “stream.share” method in the JS SDK available. Unofficial documentation on this feature is available, and is not documented by Facebook. In fact, when searching for official documentation on “Facebook Share”, the search redirects visitors to the Like button documentation.
Experience TV
Blog PostIn my last blog post I wrote about TV ads being flat. I feel that the entire TV experience needs improving and that none of the big players have gotten it right. In this post I’m going to lay out what is missing and what I think the TV experience should be.
Status Quo No More
Blog PostI own a TV that my dog watches more than I do. Talk to anyone in their twenties and younger and the story rings the same. On one of the rare occasions during the Super Bowl that I was watching TV it hit me just how flat TV ads are these days when compared to the branded consumer experiences being delivered through social channels. Don’t get me wrong, some of the ads were funny and entertaining, but they just can’t live up to consumer experiences being deployed through Facebook. Social experiences win hands down both from a consumer and business perspective on various accounts: engagement levels, entertainment value, ad targeting ability, analytics, measurement, and sheer audience size
Facebook Page Redesign and iFrame Tabs Offer New Engagement Opportunities for Brands
Blog PostRecently, Facebook announced breaking news that will ultimately provide better methods for brands to engage and communicate with their customers. Here's how to think about the new opportunities.
Facebook and Twitter are Shadow Customer Support
Blog PostAs Social Business matures to business as usual, social media strategies and tactics must move beyond listening and unstructured engagement.
The Social Graph + Reward Programs + Game Mechanics = Goodness
Blog PostReward, Affinity and Loyalty programs have been around for years. With the democratization of social technologies and shift in consumer behavior, the time has come to take a fresh look at the strategy and execution of these programs. The majority of large organizations are behind the curve on marrying Reward programs with the social graph, social actions, and game mechanics. This is why most Reward programs are bland; they lack fun and deep, rich consumer engagement.
Packaging a Shared User Experience
Blog PostThe concept of tapping into a shared user experience isn’t black and white. It’s not tangible like a product or service, and thus it’s different to package and market. That all said, how do you package a user experience? We’ve had the privilege to work with two different campaigns in recent months in which we were able to socialize each brand’s shared user experience.
