Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Asset allocation and your marketing budget
Blog PostWhat percentage of your spend should be allocated to emerging channels, i.e. social media and mobile platforms? And within those channels, how should investments be directed? Instead of giving in to the most persistent sales person or using a dartboard to randomly make decisions, adapt an approach from financial services.
How Investor Relations Should Get Started in Social
Blog PostSeventy-nine percent of Fortune Global 100 companies are using at least one social media platform. But according to a survey by BNY Mellon, only 9% of global senior level investor relations professionals are using social media for IR communications. Investors are a critical audience for a company to engage and data suggest blogs and social networks are appropriate channels. So why is investor relations shying away from social?
Becoming a Compliant Social Business
Blog PostFINRA, FDA, HIPAA, SARBOX and ITAR, are regarded as curse words in social media and workforce collaboration circles. People don’t want to say them. They don’t want to hear them and they really really don’t want the regulators to swing by for a “chat.” The outcomes created by this mentality are predictable: hesitancy when approaching new technology, over-engineered solutions that inhibit adoption and the pursuit of risky grassroots experimentation.
Social Business Design for the Finance Sector
Blog PostThis post by Lee Bryant originally appeared on the Headshift blog, and contains Lee's talk at SOMESSO on Social Business Design for the Finance sector. Lee discusses workforce collaboration, customer participation, and service innovation in the finance industry, as well as the importance of measurable outcomes and connecting to business goals and objectives.
