Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Time for Mobile Experimentation
Blog PostMobile is the ultimate channel: consumers are constantly attached to an endless stream of the information they want and need. When was the last time you heard someone declare, “It’s the year of mobile”?
Social Layering Can Help Bring IT and the Business Together
Blog PostIf I could wave my magic wand and make one major change to accelerate our work in the social business design field, it would be to improve the often fraught relationship between 'the business' and IT departments.
Making Boundaries Deliberately Porous with Social Tools
Blog PostMany businesses have been, for some time, dabbling in the use of social media, usually in marketing their products and services or monitoring and responding to mentions of their brands. As we've seen time and time again in client engagements, these activities usually take place in silos and are disconnected from other, often parallel, business critical processes such as customer support, innovation, and product and service delivery.
