Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Moving from Social Media Monitoring to Social Business Intelligence
Blog PostI have been thinking more and more about the various strands to Social Business Intelligence, which is a major area of focus for us here at Dachis Group in 2011. At our London summit earlier this year, I spoke about the way open data inside and outside organisations can uncover new sources of value and help drive performance improvement. Yesterday, at the lovely Social Media Influence Conference, I spoke about how the field of Social Media Monitoring will become more real-time, operational and valuable as it moves towards Social Business Intelligence. In summary, I think social media monitoring will evolve towards real-time data-driven business improvement based on socialising customer insight within the firm as a whole, not just within marketing and outbound communications.
Networked for Intelligence
Blog PostFreeing the flow of information so more people can act on it is a major benefit of social business design. Social technologies combined with corporate culture that supports information sharing behaviors enables a networked infrastructure. The networked infrastructure helps break down information silos to create a marketplace for information exchange.
