Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Global Social Media Governance and Coordination: The Social Portfolio Problem
Blog Post, Social Business IntelligenceDistributed, decentralized complexity of organizations breeds significant problems and opportunities in managing social business. How do you share policies and procedures when it is unclear who is participating in social media? How do you cross pollinate best practices and innovation that rises up from the genetic diversity offered by mostly autonomous execution? When crisis hits, how do you quickly identify and coordinate the individuals that need to be on message with a response?
Social Media Measurement: This time for realz
Blog PostOrganizations are shifting their interest from what others say about them to the efficacy of their own actions, executed in their own social accounts. We've devised a way to measure those actions, available via our Social Business Index, a ranking and analysis of social business adoption and performance.
Introducing the Public Launch of the Social Business Index
Blog PostMany of you may recall the launch of the Social Business Index in June. We were all excited about it and it generated some interesting conversations in the market. Unfortunately, unless you were a social media practitioner, brand owner, or social strategy owner in one of the companies covered by the Index, there wasn't much to see. Today we are excited to open up a portion of the Social Business Index to the public as a resource on social business adoption and performance and as part of our ongoing conversation about what it means to be a high performing social business.
Blinded By Automated Dashboards
Blog PostCommunity managers should build measurement plans in tandem with community strategy, not in reaction to metrics generated by community dashboards. This blog post offers guidance for how to approach community measurement to capture a holistic picture of health and progress.
How are you measuring your social media game?
Blog PostI recently presented on the topic of social media measurement recently at two great social media camps. As part of my talks, I discussed the role of scorecards in approach. What's your system for scoring your social business?
Measure What Matters
Blog PostBrands should measure what matters and will help them to achieve their specific objectives. When businesses only pave the cowpath instead of reinventing their measurement models around social, then they will only see incremental results at best. Social is a whole new way of doing business. Just as strategies and processes will need to adapt, so will metrics.
Fans and Followers; Apples and Oranges?
Blog Post“Think of it like a nutrition label” I keep hearing this come up... with respect to LEED certification on buildings, Wal-Mart’s sustainability index, and several other newsworthy scoring systems of late. Is a nutrition label the ultimate scorecard? What’s interesting about nutrition labels is that they present several numbers-- everything isn’t added up into a single grade or score. In today’s business world, there’s a tendency to add everything up, particularly when it comes to incorporating social media metrics as KPIs. This is a trap!
Breaking the Measurement Cycle
Blog PostA question about measuring social initiative success is always met with a long response. For some, data collection is in-progress. But many borrow familiar metrics like clicks and counts to gauge success. Why are people stuck in this cycle? It's time to interpret the data from your initiatives in a meaningful way.
Solving your Measurement Cube
Blog PostClarity comes from interesting sources. My clarity comes from my tinkering with a snake cube – a simple 3x3x3 wooden cube chain. How are your puzzle skills?
Dachis Group Social Business Summit 2010 Preview; Sam Decker on Customer Created Content
Blog PostNext week at the Dachis Group Social Business Summit 2010, the Chief Marketing Officer at Bazaarvoice will be talking about being customer centric. Sam Decker had a chance to share a little bit about his session with us.
