7 posts tagged Measurement

“Think of it like a nutrition label”

I keep hearing this come up… with respect to LEED certification on buildings, Wal-Mart’s sustainability index, and several other newsworthy scoring systems of late.

Is a nutrition label the ultimate scorecard?

What’s interesting about nutrition labels is that they present several numbers– everything isn’t added up into a single grade or score. In today’s business world, there’s a tendency to add everything up, particularly when it comes to incorporating social media metrics as KPIs.

This is a trap!

A question about measuring social initiative success is always met with a long response. For some, data collection is in-progress. But many borrow familiar metrics like clicks and counts to gauge success. Why are people stuck in this cycle? It’s time to interpret the data from your initiatives in a meaningful way.

Clarity comes from interesting sources. My clarity comes from my tinkering with a snake cube – a simple 3×3x3 wooden cube chain. How are your puzzle skills?

Next week at the Dachis Group Social Business Summit 2010, the Chief Marketing Officer at Bazaarvoice will be talking about being customer centric. Sam Decker had a chance to share a little bit about his session with us.

Dachis Group researches, tracks, and utilizes many different technology tools on behalf of our clients. We thought it would be a good idea to share our initial efforts and ask for contributions to make it better.

In Steven Pinker’s eloquent review of Gladwell’s new collection of essays, he coins a new calamity – “the Igon Value Problem,” mocking Gladwell for his misunderstanding/misspelling of the term “eigenvalue” as igon value. The Problem, as defined by Pinker is,
when a writer’s education on a topic consists in interviewing an expert, he is apt to [...]

There are three major opportunities that could help unlock the value of conversations and other social interactions. But first, we have to overcome some very basic human tendencies: the ease of counts, the shine of the surface, and the convenience of snapshots. We need to abandon some traditional standards and stop forcing social data into shapes and sizes that work for other media measurement. Tomorrow is about patterns, depth, and dynamic metrics.