Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Is social media free?
Blog PostThe statement that "it's free to advertise on Facebook" is wrong at minimum and leads executives to a potentially dangerous point of view regarding social business.
How to plan for Twitter media
Blog PostBrands must plan for Twitter media integration to maximize advertising investments.
I, For One, Welcome our New Social Data Overlords
Blog PostThe pressure to deliver results from media spend is probably more fierce than ever considering the fracturing of a traditional media landscape that was fairly easy to manipulate in the old days before the Internet and mobile technology. So fast forward to 2011 and a step towards answers in big data.
Customers aren’t in control.
Blog PostWhen it comes to social media complaints, are consumers always right?
From Royal to Foil: Participation Spans the Globe
Blog PostWhat recent global events tell us about modern information flows.
Social business design in local crisis management
Blog PostAt first glance, there's little reason why the Queensland Police Service's traditional modes of communication needed social media. But when you look closely, the structural issues become evident and explain their move to new channels.
Unlocking Social Media ROI Through Business Transformation
Blog PostLast night I attended one of the Social Media Week events, Show Me the Money: Where's the ROI in Social Media?, a panel discussion organised by Chinwag and hosted by Sun. The discussion, chaired by Andrew Gerrard, included Robin Grant from We Are Social, Luke Brynley-Jones of Our Social Times, Marshal Manson from Edelman, and Mark Rogers of Market Sentinel.
