Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
What Your Social Media Dashboard Should Look Like (Part 1)
Blog PostHow do you know that you’re keeping track of all the critical metrics that you’re supposed to be measuring and discarding all the “nice to have”, but largely unnecessary, ones?
Blinded By Automated Dashboards
Blog PostCommunity managers should build measurement plans in tandem with community strategy, not in reaction to metrics generated by community dashboards. This blog post offers guidance for how to approach community measurement to capture a holistic picture of health and progress.
Measure What Matters
Blog PostBrands should measure what matters and will help them to achieve their specific objectives. When businesses only pave the cowpath instead of reinventing their measurement models around social, then they will only see incremental results at best. Social is a whole new way of doing business. Just as strategies and processes will need to adapt, so will metrics.
Breaking the Measurement Cycle
Blog PostA question about measuring social initiative success is always met with a long response. For some, data collection is in-progress. But many borrow familiar metrics like clicks and counts to gauge success. Why are people stuck in this cycle? It's time to interpret the data from your initiatives in a meaningful way.
Three Masquerades of Metrics
Blog PostThere are three major opportunities that could help unlock the value of conversations and other social interactions. But first, we have to overcome some very basic human tendencies: the ease of counts, the shine of the surface, and the convenience of snapshots. We need to abandon some traditional standards and stop forcing social data into shapes and sizes that work for other media measurement. Tomorrow is about patterns, depth, and dynamic metrics.
