A question about measuring social initiative success is always met with a long response. For some, data collection is in-progress. But many borrow familiar metrics like clicks and counts to gauge success. Why are people stuck in this cycle? It’s time to interpret the data from your initiatives in a meaningful way.
No Comments | Trackback
Categories: Blog Post
Tags: Measurement, Metrics, Social Business
There are three major opportunities that could help unlock the value of conversations and other social interactions. But first, we have to overcome some very basic human tendencies: the ease of counts, the shine of the surface, and the convenience of snapshots. We need to abandon some traditional standards and stop forcing social data into shapes and sizes that work for other media measurement. Tomorrow is about patterns, depth, and dynamic metrics.
17 Comments | Trackback
Categories: Blog Post
Tags: Measurement, Metrics, Social Graph
Find out more about what we're working on: