Six Social Business Trends To Watch

It will come as little surprise to readers here that businesses this year have been getting increasingly serious about social media as they find that their customers are spending a rapidly growing amount of time there. The most recent numbers show that Americans are spending nearly a quarter of their online time in social networks, far ahead of other forms of Internet activity. The numbers worldwide aren't much different and implications for businesses are many and varied. I've explored these extensively before and it goes well beyond such ideas like "Facebooking" the enterprise. Yet due to the top-down way most organizations operate, businesses continue to fall behind what's happening in the marketplace today. Unfortunately, the underpowered, non-scalable, expensive, and fundamentally limited value creation techniques of yesteryear won't begin to suffice in today's rapidly emerging Social Business landscape.