Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Adding Color to the Outsourcing Social Media Debate: What Not to Outsource
Blog PostA major component of Social Business Design is developing a staffing model to support our clients' desires to harness opportunities presented by customer participation. A question we have had to address at Dachis Group is whether or not any of the new social roles we recommend can be outsourced. I asked this question to the panelists of a session I moderated at Enterprise 2.0 2010 this month in Boston. In this blog post, I give my own point of view.
The Client Side
Blog PostThere's an inescapable fact about being a successful consultant: you must possess a great level of empathy regarding the professionals you seek to assist. Even better if you possess that understanding yourself, having worked on the client side. I'm pleased to tell you about the most recent Dachis Group hires that bring Enterprise 2.0 and social media marketing expertise from the client side: David Mastronardi and Peter Fasano.
