E20 Summit 2010: Beyond Adoption

The E20 Summit in Frankfurt last week provided a great opportunity to take the temperature of the current state of practice in enterprise social computing across Europe, and to get a sense of the issues companies are facing in taking it forward. There is a good summary of links and coverage here from 2.0 Adoption Council member Jim Worth, and some excellent notes from Emanuele Quintarelli and Samuel Driessen. We had some interesting debates about a range of issues, and saw some very encouraging case studies from BASF, Deutsche Bank, Telecom Italia and many more. I had the job of closing the event with a wrap-up keynote, the slides for which are embedded below, and my theme was how we move beyond a focus on tool adoption to realise mainstream business value.