Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Designing for Decisions in Social Business
Blog PostThis blog post reviews insights about design decisions from Jared Spool's SXSW 2011 Interactive presentation and the implications for social business design.
Finding Your Social Center
Blog PostWhile the goal of social business is to distribute social responsibility for scale, the edge of the organization is put at-risk if it doesn't operate from a strong center. This post explains the importance of creating a cross-functional team that can act as a command center for governing and coordinating social business initiatives.
The Risk And Reward Of Collaboration
Blog PostYes, collaboration has risks. There. I said it. As my colleague Kate Rush Sheehy pointed out recently, forming a company's social business strategy and resources requires speed and scale — and for some organizations these two qualities don't come naturally. Many employees fear the departmental silos they don't understand. The complex processes that don't always work. And the colleagues they don't know — constantly concerned these people will object to their ideas, plans, or points of view. This sometimes irrational worry can frustrate employees, but inactivity typically persists within their organizations anyway. Some companies refuse to let these concerns constrain them, and are trying to do things a little differently.
