Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
The Power of People #et11
Blog PostLast week at ExactTarget Connections 2011, I delivered this presentation to kick off the final day of the conference.
Internal Knowledge Sharing: It Does Exist!
Blog PostSome of the companies we’ve helped have had competitive relationships between their brands. In some cases, none of the brands wanted to share successes or warn others of potential failures; internal knowledge-sharing was practically non-existent. It’s not all that surprising, given the structure of some parent company-to-portfolio company relationships. Typically, each brand has their own budget, resources, and agencies. So, it takes a vested interest on behalf of corporate to coordinate an event for all of their brands and a thoughtful framework for collaboration to encourage sharing.
Football and Social Business Game Plans
Blog PostIt’s that time of year again… Football season. Here in Texas, football reigns King. As a native Texan born and bred, you can bet that football will consume my weekend from September through February. On Friday, Texans follow high school football. Saturday, you’ll find most of us watching college football (go Longhorns!). Sunday, the TV will be on from noon ‘til ten. And, on Monday after dinner, we round out the program with some Monday Night Football. This past weekend, while watching the Cowboys (alas, another loss) I started thinking about the striking similarities between Social Business and football. Would social business teams be more effective if we thought about them the way we think about football?
Shepherding Social Business Transformation
Blog PostSocial business requires a shift in culture and structure to allow for transparency and democratization of processes. This shift does not happen overnight. It’s easy for people to get discouraged and resist change when the transformation process takes time and doesn’t come easy. Hence, social business evangelists have emerged to help sustain the momentum and promote cultural changes required for social business. This post outlines five key characteristics of a successful social business evangelist.
Don’t Say “Don’t”
Blog PostSo, your business wants to be more "socially calibrated." You bought the tools, but no one is using them. You have a Twitter account, but no one is responding to tweets. You are confused because when you said, "Let's do social," everyone said "YES!" So, what now? You must address corporate culture, which means you need to examine internal behaviors.
Dachis Group Welcomes New Social Business Consultants and Associates
Blog PostAdding fuel to our growing Social Business Design practice, I’m pleased to announce that we have added several new consultants and associates to our North American team led by Managing Director Peter Kim. We are lucky to welcome Caroline Dangson, Cynthia Pflaum, Tom Cummings, Bryan Kotlyar, Kate Rush Sheehy and Amanda Johnson all who bring exceptional analytical, research, and programatic development skills to our consulting and operations teams and come to us from respected firms including: Forrester Research, IDC, and Yankee Group. These additions enable us to better service our expanding client base enabling them to move forward to become more socially calibrated, collaborative, connected organizations.
Do You Want to Succeed or Survive?
Blog PostSeveral shark species need to keep on swimming, otherwise they die. Does this hold true for companies as well? If you "stop swimming" will it cause the death of a company, as it will do for a shark?
